Marketing Manager US

Remote Legal Staff

3h • Remote

About The Position

This is a senior leadership role where you will own marketing end-to-end, including strategy, team, budget, and results, reporting directly to the founder. You will lead a multi-disciplinary team of media buyers, SEO specialists, creatives, copywriters, and more. Your primary responsibility is to set high standards across all channels, ensure accountability, and drive performance through the team you build. This is a performance marketing operation, requiring a deep, data-driven approach. Success is measured by pipeline, CAC, LTV, ROAS, and payback period, not just impressions or reach. Every decision, from budget allocation to channel mix and creative direction, must be data-backed. You should be proficient with dashboards, understand key metrics, and be able to identify issues based on data alone. While not needing to be the world's best in any single channel, fluency across paid media, SEO, content, lifecycle, and creative strategy is essential for making critical decisions. The role requires genuine conviction in marketing offshore legal talent for US firms, particularly for a professional-services or institutional buyer, and the ability to translate this into compelling positioning and content for skeptical law firm owners. This role is not suitable for those with primarily brand, content, or PR backgrounds, or those who rely on others for data interpretation.

Requirements

• Near-native written and verbal English
• 4+ years managing a full-time, multi-disciplinary marketing team in a single role rather than fragmented across short engagements
• Demonstrated ownership of paid media P&L at a previous company (specify scale in your application)
• Working fluency across paid media, SEO, content, lifecycle, and creative
• Hands-on expertise in Google Analytics (GA4), Google Ads, and Meta Ads Manager
• Proven ability to build reporting and KPI frameworks
• Experience in reporting marketing performance to executive stakeholders
• B2B professional services, legal, financial, or other long-cycle B2B experience specifically is a plus

Nice To Haves

• This role isn't for you if... You've only managed freelancers or agencies, not full-time marketers
• You've only led one channel (e.g., only paid, only SEO) and don't have working fluency across the others
• Your background is primarily brand, content, or PR
• You're not hands-on in the data — you rely on analysts or specialists to interpret metrics for you
• You avoid difficult conversations with underperformers
• You prefer corporate pace and process
• Your marketing background is consumer, D2C, or e-commerce with no B2B professional services translation

Responsibilities

• Marketing strategy and performance across every channel: paid, SEO, content, lifecycle, creative
• A multi-discipline team: hiring, managing, developing, and holding people accountable to the bar you set
• Marketing budget allocation and ROI across channels
• Full ownership of marketing analytics, reporting, and KPI tracking: you'll set up the dashboards, define the metrics, and report performance to leadership
• Quality control on creative, copy, and campaign strategy before launch
• Attribution, conversion tracking, and funnel hygiene across the marketing stack
• Systems and processes that make the team faster and sharper over time
• Tight alignment with sales to make sure marketing is driving real pipeline

Benefits

• Fully remote position with a flexible work schedule
• Competitive base salary
• Annual performance bonus
• Anniversary loyalty bonuses
• Company-sponsored health insurance
• Generous PTO that increases with tenure (up to 30 days per year)
• Birthday PTO day
• 7 U.S. paid holidays
• 5 paid sick days per year
• Bereavement leave
• Additional unpaid personal leave available
• Home office stipend for equipment and workspace upgrades
• Computer replacement stipend
• Monthly internet allowance (increases with tenure)
• Professional development and training programs
• Education support for high performers
• A collaborative, supportive team culture where people are genuinely invested in each other's success
• A fast-moving environment where your work has real visibility and direct impact
• Clear path to growth: we promote from within and reward people who perform

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed