Digital Marketing Manager US

Xapien•Boston, MA

5d•Hybrid

About The Position

Every business needs to know who they’re really working with whether it’s suppliers, investors, partners, or third parties. At Xapien, we’re reinventing how organisations do that, combining speed, scale and accuracy with cutting-edge AI. Since 2018, we’ve grown from a deep-tech startup to a global player in AI-driven due diligence and risk intelligence. 2024 was a landmark year as we closed a $10M Series A, earned recognition in the Chartis RiskTech100® and Everest Group’s Leading 50™, and expanded our products, markets and customer base. 2025 was even bigger: With new regulations, rising compliance pressure and growing reputation risks, organisations everywhere are demanding smarter, faster ways to work and they’re turning to us. Customers worldwide from global law firms and private banks to universities and nonprofits rely on Xapien to turn days of manual research into trusted insights, delivered in minutes. Our momentum so far Customers in a diverse range of industries, with particular growth in wealth management, financial services and supply chain onboarding. Demand accelerating beyond our UK headquarters, across multiple continents with new customers in the Middle East, Asia, and Oceania. Why this is an exciting time to join This isn’t just another job role; it’s an opportunity to shape the future of the due diligence industry with a market-leading product trusted by global organisations. Whether you’re in marketing, communications, sales, or finance, you’ll play a critical role in driving growth, building credibility, and defining how we connect our product to a rapidly evolving market. We’re scaling fast with more customers, more releases, and bigger regulatory and market challenges. Expectations are rising, due diligence now means real-time insight, delivered efficiently and with impact. You won’t just be executing campaigns, closing deals, or managing numbers, you’ll be influencing strategy, optimising processes, and helping position a brand that’s setting the new standard for trust and transparency. For people who love learning, innovating, and making an impact that matters now is the moment to be a part of Xapien. The opportunity We're seeking an exceptional Digital Marketing Manager to drive growth in both enterprise and mid-market segments within the rapidly expanding third party screening market. Xapien's AI-driven platform is uniquely positioned to address the complexities of the global enterprise governance, risk, and compliance market, which is valued at $43.65B today and is forecast to grow to $111.31B by 2032. This role owns measurement and growth for digital at Xapien. You'll set the strategy, run the channels, own the data and attribution, identify where to grow next, and present to senior leadership to explain what the numbers mean. You'll work closely with our marketing, SDR, sales, and customer success teams to turn dispersed buying signals into routed, actionable opportunity for the revenue teams. You'll join a marketing team of seven in a hybrid role, with a strong preference for time in the office.

Requirements

5+ years of digital marketing experience in B2B SaaS.
Strong understanding of ABM principles and how they apply in B2B SaaS.
Experience working closely with sales and SDR functions to convert marketing engagement into qualified pipeline.
Clear communicator with strong attention to detail and an optimisation mindset.
Expert in LinkedIn Campaign Manager and Google Ads.
Strong tagging, tracking and UTM discipline.
Google Tag Manager, including Consent Mode.
HubSpot reporting, dashboards, attribution, data hygiene.
Strong analytical skills and comfort owning the measurement framework.
Confident presenting to senior stakeholders.
Proven use of AI and automation in day-to-day marketing work.
Conversion rate optimisation and journey mapping.
Lead generation campaign experience.
CMS experience (preferably WordPress).

Nice To Haves

SEO and keyword strategy.
Email marketing experience.
Experience managing agencies.
Experience identifying and scaling new acquisition channels.

Responsibilities

Execute paid media end to end across LinkedIn Campaign Manager and Google Ads, covering ABM strategy, setup, audience and creative structure, and daily optimisation.
Own the digital marketing budget across paid channels. Set quarterly allocation across LinkedIn and Google, manage pacing and reallocation in-flight, and report on spend efficiency to senior leadership.
Own paid asset production across three verticals (Corporates, Financial Services, Legal), translating content team output into channel-ready creative and copy, and iterating based on performance data.
Cross-channel performance reporting across paid, organic, website and landing pages. Includes website analytics and conversion rate analysis.
Flag accounts and individuals showing buying intent (campaign engagement, site behaviour, event attendance, content consumption) to the marketing, SDR, sales, and customer success teams.
UTM governance, conversion tracking, Google Tag Manager including Consent Mode, and clean attribution from click through to pipeline. Drive measurement maturity toward influenced-pipeline thinking.
Run a recurring revenue marketing sync with sales teams to review intent signals and account prioritisation, and use conversion-to-meeting and conversion-to-opportunity data to refine targeting and scoring.
Report to senior leadership on pipeline sourced and influenced, cost per qualified opportunity, ROI, and the strategic context behind the numbers (channel mix decisions, what's working, what isn't).
Own how marketing leads and accounts are routed to the sales teams, in partnership with sales leadership, with opportunities to develop qualification and scoring criteria.
Own the integration between paid ad accounts (LinkedIn, Google) and HubSpot so that ad spend, lead capture and attribution data flow cleanly into the CRM.
Manage HubSpot forms and notifications.
In HubSpot, manage the custom report builder, dashboards, attribution modelling, data hygiene, and harder edge cases such as event and contact-level attendance reporting where events rarely create new contacts cleanly.