Digital Marketing Manager

Brunswick Corporation•Mettawa, IL

1d•$87,800 - $128,750•Hybrid

About The Position

Navico Group, a division of Brunswick Corporation and a global leader in marine electronics, is seeking a Digital Marketing Manager. This role will focus on enhancing the performance of assigned brand websites and digital experiences. The manager will be responsible for translating business objectives into digital strategies, developing digital roadmaps, and using analytics to drive improvements in lead generation, product discovery, dealer engagement, and conversion rates. This position is part of Navico Group’s division-level digital team and will collaborate with Brunswick’s enterprise Centers of Excellence (COEs) for paid media, SEO, marketing automation, analytics, and development, as well as the Web Operations team for CMS publishing and quality assurance. The role emphasizes digital performance and experience management, requiring the manager to coordinate efforts across various partners and be accountable for digital outcomes, rather than direct execution of campaigns or content creation. A hands-on approach is essential due to the lean team structure. The Digital Marketing Manager will operate under the digital strategy and standards set by the Director of Digital Marketing, actively contributing to modernizing digital planning, prioritization, measurement, and optimization processes, including the integration of AI-enabled workflows, automation, and scalable content operations.

Requirements

5–8 years of progressive digital marketing experience, including direct accountability for website or digital experience performance in a multi-brand, multi-site, or enterprise environment.
Demonstrated ability to build and execute digital roadmaps and translate business priorities into actionable, sequenced plans.
Strong working knowledge of web analytics (Google Analytics 4 or comparable), with a track record of converting data into insights and recommended actions.
Practical understanding of SEO, conversion optimization, UX principles, and lead generation across the customer journey.
Experience operating in a matrixed or shared-services model, delivering outcomes through teams you do not directly manage.
Strong prioritization and stakeholder management skills, with the ability to manage competing demands across multiple brands.
Crisp written and verbal communication, including the ability to summarize performance and recommendations clearly for senior audiences.

Nice To Haves

Experience supporting dealer-distributed, assisted-commerce, or B2B2C business models where conversion happens through partner channels.
Familiarity with enterprise CMS platforms (Optimizely, Adobe Experience Manager, or comparable) as a stakeholder or requester.
Demonstrated use of AI tools to improve planning, analysis, content operations, or workflow efficiency.
Exposure to experimentation/testing programs, SEO platforms (Conductor, Semrush, or comparable), or web measurement concepts such as tag management.
Background in marine, outdoor recreation, consumer electronics, or manufacturing verticals is a plus.

Responsibilities

Own digital performance for assigned brand websites and digital properties, focusing on traffic quality, engagement, site performance, and conversion outcomes.
Develop and maintain digital roadmaps for assigned brands, ensuring alignment with brand objectives and the portfolio prioritization framework.
Translate brand and business priorities into clear, sequenced digital plans with defined outcomes, owners, and timelines.
Prioritize opportunities across assigned sites based on impact, effort, customer value, and available resources.
Identify and drive conversion-focused improvements across forms, CTAs, landing pages, content pathways, product discovery, and user journeys.
Optimize dealer locator and partner conversion journeys, assisted commerce experiences, and lead capture for assigned brands.
Partner with UX COE, Web Operations, creative, and development teams to scope, brief, and implement experience improvements, validating outcomes post-launch.
Champion UX and content effectiveness standards across assigned properties, escalating systemic issues with recommended solutions.
Convert performance reporting into insights, implications, and recommended actions for brand stakeholders and digital leadership.
Monitor site and journey performance against defined success measures, identifying trends, anomalies, and opportunities.
Partner with the Analytics COE to ensure adequate measurement coverage for performance evaluation and decision-making.
Maintain a regular reporting cadence that connects digital activity to business outcomes for assigned brands.
Serve as the day-to-day digital point of contact for assigned brand teams, coordinating across paid media, SEO, marketing automation, analytics, creative, and development partners.
Ensure campaign landing experiences, content pathways, and on-site journeys align with channel activity and campaign objectives.
Coordinate SEO visibility and content effectiveness initiatives with the SEO COE and Web Operations, ensuring adherence to defined standards.
Manage intake, scoping, and sequencing of digital requests for assigned brands within established workflows.
Apply and reinforce the digital strategy, standards, and prioritization framework.
Identify opportunities to improve digital work planning, prioritization, and delivery, including AI-enabled workflows, automation, reusable templates, and scalable content operations.
Contribute to improved intake and prioritization processes to increase throughput and reduce low-value work.
Document repeatable approaches and digital patterns for scalability across the broader portfolio.