Digital Marketing Manager

Datavail Infotech•Boulder, CO

About The Position

At Datavail, we help organizations modernize, manage, and activate their data to power cloud transformation and AI-driven innovation. We are evolving from a company “born in data” into one built for the future of AI, analytics, and intelligent applications -- and marketing plays a central role in that transformation. We are looking for a bright, ambitious, hard-working digital marketer early in their career who wants to grow into a senior marketing leader over time. This role is designed for someone with strong fundamentals, curiosity, initiative, and the drive to learn rapidly across modern B2B marketing disciplines. You will work directly with senior marketing leadership on strategic initiatives spanning digital marketing, SEO/GEO, content, partner marketing, thought leadership, AI search visibility, and marketing automation. You will gain exposure to executive-level strategy while also developing deep hands-on expertise. For the right person, this role has significant long-term growth potential, including a path toward senior leadership within Datavail's marketing organization.

Requirements

2 -6 years of experience in digital marketing, demand generation, content marketing, partner marketing, or marketing operations
Experience with Pardot/Marketing Cloud Account Engagement, Salesforce (HubSpot, Marketo, or similar platforms a bonus, but not necessary)
Experience with Webflow or a similar web platform and built in analytics
Experience with GA4, Google Ads and Google Search Console
Experience developing reporting in Looker Studio
Working knowledge of HTML and JavaScript
Understanding of SEO fundamentals and curiosity about AI-driven search evolution
Strong writing and communication skills
Interest in enterprise technology, cloud, data, analytics, AI, or IT services
Strong organizational skills and attention to detail
Ability to manage multiple projects in a fast-moving environment
Desire to continuously learn and take on increasing responsibility

Nice To Haves

B2B technology marketing experience
Experience working with AWS, Microsoft, Oracle, Databricks, or similar ecosystems
Exposure to ABM or partner marketing
Experience using AI tools within marketing workflows

Responsibilities

Support integrated marketing campaigns across digital channels
Build and optimize landing pages, forms, nurture flows, and email campaigns
Help execute account-based marketing (ABM) and demand generation programs
Track campaign performance and contribute recommendations for optimization
Assist with webinar, event, and virtual campaign promotion
Support SEO strategy and content optimization initiatives
Help evolve Datavail's presence within emerging AI-driven search experiences (GEO/AEO)
Research keywords, search intent, competitive positioning, and content opportunities
Assist with structured content development designed for both human buyers and AI discovery
Monitor trends around AI search, LLM visibility, Reddit/Quora engagement, and answer engine optimization
Support joint marketing initiatives with strategic partners including AWS, Microsoft, Oracle, Databricks and others
Coordinate co-branded campaigns, webinars, marketplace promotions, and MDF-related activities
Help align messaging and campaigns with partner priorities and technologies
Help identify, test, and implement Generative AI and Agentic AI solutions across Datavail's marketing organization
Continuously evaluate emerging AI tools, platforms, and best practices to improve marketing effectiveness, efficiency, and scalability
Leverage AI to accelerate content creation, campaign development, audience research, personalization, SEO/GEO optimization, and performance analysis
Partner with Marketing Operations, Revenue Operations, Sales, and Technology teams to automate workflows and eliminate manual processes where appropriate
Assist in the development of AI-powered marketing agents that can support content generation, campaign execution, asset discovery, reporting, and other marketing functions
Help establish repeatable AI-enabled marketing processes and document best practices for broader team adoption
Stay current on developments in Generative AI, Agentic AI, AI-driven search, and emerging marketing technologies, bringing new ideas and experimentation opportunities to the organization
Contribute to Datavail's vision of becoming an AI-forward organization and a recognized leader in helping clients leverage data and AI to drive business outcomes
Work within Salesforce and Pardot (Marketing Cloud Account Engagement)
Build and maintain campaign workflows, lists, forms, emails and reporting
Help improve lead management, attribution, and campaign tracking
Analyze campaign performance and provide insights tied to pipeline and revenue outcomes