Digital Marketing Manager

Livingston International•Toronto, ON

6d•CA$84,455 - CA$127,000•Onsite

About The Position

Join Livingston and grow your career in the constantly changing world of international trade. Livingston is a market leader offering customs brokerage, international trade consulting, compliance and freight forwarding services around the world. Livingston has over 3,000 employees at more than 90 key border crossings, sea ports, airports and other strategic locations in North America, Europe and Asia. Our fast-paced and collaborative environment offers you the opportunity to work with leaders in the industry, receive recognition for achievements and develop your expertise in the complex and evolving world of trade. Learn how you can make an impact at Livingston. As our Digital Marketing Manager, your core focus will be on building a predictable and scalable pipeline.

Requirements

8+ years in B2B integrated marketing, with a proven track record of building and scaling demand generation programs that directly contributed to sales pipeline and revenue.
Demonstrated success in creating and managing multi-channel campaigns, especially in a complex B2B environment.
Deep proficiency in Salesforce and a marketing automation platform like Pardot is essential. You know how to request workflows, segment audiences, and create powerful reports.
Hands-on experience managing campaigns in Google Ads, LinkedIn Campaign Manager, Bing and Social Media Ads.
Expertise with tools like Google Analytics, SEMrush, and Search Console. You can turn data into a strategic advantage.
Strategic Doer: You can think high-level strategy but aren't afraid to roll up your sleeves and get into the weeds of campaign execution.
Natural Collaborator: You excel at working across departments from Sales and Product to Client Services to create a cohesive and effective customer experience.
Data-Driven: Your decisions are guided by data, not just gut feelings. You embrace a "test, measure, learn" mentality.
Growth-Oriented: You have an entrepreneurial mindset and are always looking for the next opportunity to innovate and drive results.
5 years of related experience

Nice To Haves

Familiarity with AI content tools like Jasper.ai or other generative AI platforms.

Responsibilities

Support the development and execution of our annual B2B digital marketing playbook, translating business objectives into powerful, multi-channel including organic and paid campaigns that drive measurable growth.
Support and customize account-based marketing (ABM), demand generation and SEO campaigns that speak directly to our target personas and industry segments, addressing their unique pain points.
Help to plan and execute an AI-integrated marketing strategy.
Leverage MarTech to personalize the customer journey, optimize campaign performance, and uncover new opportunities for engagement.
Design, measure, and relentlessly refine campaigns across organic, paid media, email, and social to consistently generate a healthy pipeline of high-quality MQLs and SQLs.
Partner closely with Sales and Marketing Operations to create a seamless lead handoff process, implementing strategies to accelerate deals through the pipeline and increase opportunity velocity.
Dive deep into Salesforce, Google Analytics, Looker Studio, Web Analytics and other marketing analytics platforms to translate raw data into actionable insights and compelling stories about our customers and campaign performance.
Monitor ROI, customer journeys, segmentation and conversion rates to identify and capitalize on growth opportunities.
Manage relationships with vendors, agencies, and technology partners to enhance marketing outcomes.
Oversee digital marketing budgets, ensuring efficient allocation and addressing budget gaps.
Ensure all marketing efforts comply with data privacy and consent regulations.
Collaborate with the automation lead best practices for data governance and consent management within CRM systems.