Manager, Digital Marketing
About The Position
The Wonderful Company's in-house advertising agency is seeking a talented and experienced Paid Social Manager who will support the development of in-platform (social, YouTube, Pinterest, LinkedIn, etc.) paid media strategy and be responsible for execution, optimization, and overall campaign management. This role requires strong platform knowledge and hands-on experience to help develop strategic and creative recommendations and flawless execution of initiatives to reach brand objectives. The ideal candidate will display confidence when presenting and a collaborative spirit to coordinate across departments/business units. We are looking for someone with a mindset of continuous improvement through testing and learning to ensure continued growth across the company. This position will be based at our West Los Angeles, CA office. We work a hybrid schedule with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday.
Requirements
- 4–6 years of experience in social marketing, with a proven understanding of how to plan, develop, execute, and optimize paid digital campaigns using social platforms and YouTube
- Active usage and native understanding of the mentioned digital platforms
- Strong understanding of Facebook Ads Manager, Google Ads (video) and social media management platforms like Hootsuite
- Experience with campaign builds on other platforms, such as TikTok, Pinterest, and Snap
- Familiarity with GA/GTM for campaign optimization/tracking
- Prior experience with testing/measurement on the platforms
- Data analysis and Excel proficiency a must
- Excellent written and oral communication and presentation skills with ability to articulate and persuasively sell strategic concepts within the agency and directly to clients
- Knowledge of organic platforms, especially as they relate to paid amplification
- Dependability, flexibility, and resourcefulness
- Sense of ownership and responsibility for your brands
- Dedication to the details
- Passion for continued learning and improvement
- Bachelor's degree with a focus on Marketing, Communications or Business
Nice To Haves
- Understanding of community management/social listening and aligned tools (e.g. Brandwatch) a plus
- Facebook Blueprint and other social certifications a plus
- Knowledge of SEM/SEO and Email a plus
Responsibilities
- Act as subject matter expert for our social and YouTube paid media campaigns
- Support Sr. Digital Marketing Manager in their partnership with the Marketing Team to understand underlying business objectives and set media KPIs
- Contribute to brainstorming and cross-department planning
- Help develop and execute digital marketing plans for paid social platforms and YouTube
- Present plans (when applicable) to internal constituents and the Marketing Team
- Manage timelines for planning and coordinate with Marketing, Project Management, Creative, In-House Social Content Team and PR for asset delivery
- Communicate any needs with Ad Ops or other specialists (for tagging, optimization set up)
- Ensure best practices when building and testing campaigns and assist with analyzing and reporting results
- Optimize campaigns and test strategies to drive performance and learnings
- Track all spending and validate media partner invoices
- Problem solve with our media vendor platforms
- Keep the team abreast of changes to social platform offerings and functionality, with a strong eye to how they impact paid/amplification opportunities
- Proactively research the latest digital trends that affect digital marketing, attend industry seminars
- Actively contribute to the development of the agency's culture and standards of quality
Benefits
- Access to top-notch medical coverage comprehensive vision and dental plans
- 401k with match eligibility
- 24/7 online physician consultations
- virtual mental health resources
- life coaching
- engaging employee community groups
- cash rewards for healthy habits and fitness reimbursements
- library of on-demand fitness videos
- Clear paths for career progression and internal mobility
- Dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses
- Company-wide mentorship program
- Continuous Improvement Training
- Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice
- Wonderful Neighbor to contribute to group service projects within our local communities
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
