Digital Marketing Manager

University of British Columbia•Vancouver, BC

2d•CA$6,950 - CA$9,993

About The Position

UBC Sauder School of Business is a globally recognized institution. The Marketing and Communications department is responsible for building the school's brand and reputation, developing marketing strategies for recruitment, student experience, fundraising, and alumni engagement. The Digital Marketing Manager is a key member of this department, playing a lead role in overseeing marketing projects across various programs. This role acts as a liaison within the central marketing and communications team, driving marketing and communications initiatives for the school. The manager provides strategic guidance, planning, and project management to ensure effective marketing execution, enhance UBC Sauder's image, and ensure brand consistency. Responsibilities include tactical planning and execution of marketing projects such as event marketing, collateral development, website content, email marketing, digital tactics, and advertising. The role ensures clear communication, on-time and on-budget project completion, and high-quality materials, ultimately contributing to the school's business objectives and stakeholder engagement.

Requirements

Undergraduate degree in a relevant academic discipline.
Minimum of three years of related experience, or the equivalent combination of education and experience.
Willingness to respect diverse perspectives, including perspectives in conflict with one’s own
Demonstrates a commitment to enhancing one’s own awareness, knowledge, and skills related to equity, diversity, and inclusion

Nice To Haves

Degree in business or communications is preferred.
Experience in a marketing and communications management, project management, or coordination capacity.
Experience with Salesforce CRM and Salesforce Marketing Cloud.
High level of analytical and research skills with experience in data-driven decision-making.
Demonstrated strong project management skills, exceptional time management and problem-solving skills, as well as a proven track record in delivering result-driven marketing and communications projects.
At least two years of experience managing digital campaigns and/or web initiatives, with a solid understanding of digital design, social media content, online production, and analytics.
A successful track record working with creative service providers, such as agencies, designers, copywriters, photographers, and videographers.
Experience working within a complex organizational structure with multiple stakeholders.
Understanding of the academic and public sector environment is an asset.
Exceptional communication and interpersonal skills and a commitment to excellent customer service.
Strong attention to detail.
An aptitude for design and visual aesthetics, and a strong understanding of graphic and communications design principles.

Responsibilities

Provides ongoing support to stakeholder teams on marketing planning, strategies, and tactics that help drive their marketing objectives and business development goals.
Provides advice and counsel to internal stakeholders on marketing planning and strategies to support business objectives and goals.
Plans, manages and implements marketing and communications activities, ranging from print materials, e-mail campaigns, event promotions, advertising, and web and digital media, while leveraging the unit’s integrated strategy and cross functional processes in order to ensure brand strategy and marketing direction are aligned across all platforms and communication channels.
Facilitates regular communications between stakeholder and Marketing and Communications, provides marketing oversight and strategic counsel on projects ensuring full alignment on strategies and current/upcoming initiatives.
Formulates project requirements, developing creative briefs for design agencies, creating project plans and timelines, managing estimates and budgets, coordinating feedback and approvals, and managing project communications between internal stakeholders and vendors to ensure projects are completed and delivered in an efficient and fluent manner.
Manages execution of marketing initiatives including resourcing of marketing/branding assets, budgeting, vendor sourcing, and aspects of marketing production.
Manages all project aspects from start to completion, including requirement gathering, vendor briefing, creative development, coordination, communications, budget, timelines, feedback, and approvals, with thorough attention to workflow efficiency and accuracy.
Liaises with external vendors, e.g. agency/creative firms, copywriters, photographers and videographers, ad sales reps, and printers, to facilitate the production of marketing and communications materials.
Contributes to brand and marketing planning, ensuring stakeholder goals and interests are communicated and integrated into the school's broader marketing plan.
Performs strategic communications duties as required, including developing strategic messaging for advertising and brochures, copywriting for print and online communications, editing, and proofreading.
Manages execution of tactical elements in support of the activities, ranging across campaigns, advertisements, e-blasts, invitations, direct mail campaigns, web communications, and other online or traditional marketing collateral.
Contributes to the ongoing efforts of the Marketing and Communications department in supporting internal stakeholders' marketing needs by ensuring available assets, resources, guidelines, standards, and protocols are being leveraged and utilized effectively.
Identifies new needs as they arise and supports the Director, Marketing and Customer Experience in implementing new resources, policies, and procedures as they are developed.
Oversees work performed by the Marketing Specialist.
Performs other duties as required.