Digital Marketing Manager

O. C. Credit Union • Santa Ana, CA

2h • $92,141 - $115,175 • Hybrid

About The Position

Orange County's Federal Credit Union is seeking a dynamic and visionary Digital Marketing Manager to enhance the credit union’s digital presence, reputation, member experience, and lead generation across all digital channels. In this role, you will develop and execute digital communications strategies, manage social media platforms, create compelling email campaigns, and ensure consistent brand messaging across all digital touchpoints. You’ll report to the VP of Online Marketing and working closely with the Chief Marketing & Retail Officer, will be results-driven with expertise in managing brand communications, driving engagement, lead generation, and optimizing digital member experiences. This is an opportunity to be part of a dynamic team dedicated to reshaping how banking is perceived and experienced, creating meaningful connections with customers, fostering growth, and transforming the industry.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field or equivalent work experience and knowledge.
• Three to five years relevant experience in people management, digital marketing, in either Agency or Corporate environments, with a focus on managing social media, email marketing, and digital communications.
• Proficiency in using analytics tools (Google Analytics, social media insights, etc.) to track and measure digital performance.
• Strong understanding of digital marketing strategies, trends, and best practices.
• Experience with content management systems (CMS), email marketing platforms, and social media management tools.
• Excellent writing, editing, and communication skills with a keen eye for detail.
• Ability to manage multiple projects and deadlines while maintaining high-quality work.
• Experience with marketing automation and CRM platforms.
• Familiarity with SEO, SEM, and digital advertising strategies.

Nice To Haves

• Local Southern California Candidates Only Please.
• High-energy, fast moving Marketing Leader and Agent of Change.
• Passionate about breaking through and disrupting entire categories with powerful Branding Creative that Engages, Informs, and Motivates huge growth in Awareness, Sales, Revenue, and Industry Leadership.
• Obsessed with creating profitable Lead Generation and Sales across online and offline channels and love the analytical studies that come with it.
• Ability to see the Vision that others don’t, and inspire them to follow.

Responsibilities

• Selects, hires, develops, motivates and coaches associates to achieve credit union and Department goals and objectives; includes cross training of associates.
• Evaluates work performance of associates through timely and regularly scheduled reviews; recommends promotions, salary adjustments and conducts corrective actions, including terminations, as needed; and effectively handles other associate related issues.
• Oversee and manage the credit union’s digital footprint, ensuring a consistent brand presence across all digital platforms, including website, social media, email, and other digital channels.
• Develop and implement strategies to enhance the credit union’s online reputation, engagement, and member loyalty.
• Create, curate, and publish high-quality content that aligns with the credit union’s brand voice and business objectives.
• Engage with followers and respond to inquiries and comments to foster positive member relationships. Stay informed on social media trends, best practices, and emerging platforms to enhance the credit union’s digital presence.
• Develop and execute targeted email marketing campaigns that drive member engagement, product adoption, and retention.
• Create and manage segmented email lists, ensuring personalized and relevant communication based on member behavior and preferences.
• Monitor and manage online reviews, ratings, and member feedback across digital platforms to maintain a positive brand reputation.
• Collaborate with internal teams to address member concerns and inquiries effectively and efficiently.
• Identify opportunities to enhance the member journey through optimized digital touchpoints and communications.
• Collaborate with internal teams to develop and execute digital campaigns that promote products, services, and educational content.
• Leverage Paid Search/SEO best practices to improve search visibility and drive traffic to digital assets and manage outside vendors as needed.
• Track, measure, and report on the performance of digital marketing efforts, providing actionable insights to improve engagement and effectiveness.
• Use data analytics tools to assess the effectiveness of campaigns and identify areas for improvement.

Benefits

• Final offers based on qualifications, experience, and internal equity. The range for the Digital Marketing Manager role is $92,141.00 - $115,175.00 annually.
• 401(k) with a 3% employer contribution AND a dollar-for-dollar matching of up to 5%.
• Annual discretionary bonuses.
• Annual performance merit increases.
• Educational grants up to $2,000 annually.
• 18 vacation days accrued per year. Increases to 21 days on your 5-year anniversary.
• 7 sick days accrued per year.
• Paid Holidays
• Anthem HMO or PPO, Delta Dental, and Unum products from day one.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager