Field Marketing Manager

Merck•Rockville, MD

21h•Hybrid

About The Position

This North America field marketing role supports awareness, customer engagement, and commercial growth for BioReliance Testing Services. Reporting into the Technical Sales Services (TSS) group, the Field Marketing Manager translates regional customer and market needs into focused marketing programs that support sales priorities and strengthen the services portfolio. The role plans and delivers campaigns, events, and sales enablement activities; tracks leads and campaign performance; and shares market insight with global and regional partners. The position involves working independently and collaboratively with Sales, Marketing, technical experts, and other business partners, while documenting activities and outcomes in approved systems. The role is based in Rockville, Maryland, on a hybrid basis with three days in the office. Some in-state or out-of-state travel for customer visits, trade shows, and team activities may be required, up to 25% of the time. Limited international travel may occasionally be needed.

Requirements

Bachelor’s degree in Science, Business, Marketing, or a related field.
5–7+ years of direct sales or marketing experience with technical products or services in the pharmaceutical or biotechnology industry.
Experience using CRM tools such as Salesforce.com for campaign, lead, and opportunity tracking.
Ability to understand and communicate technical concepts and customer needs related to pharmaceutical and biotechnology testing, quality control, and regulated environments.
Demonstrated ability to plan and deliver marketing activities, manage multiple priorities, analyze campaign results, and collaborate across commercial and technical teams.
Ability to work effectively with Sales, Marketing, technical experts, and global partners in a collaborative environment.

Nice To Haves

Strong written and verbal communication skills, including listening, presenting information, and creating clear customer-facing and sales-enablement materials.
Agile, adaptable, and influential.
Strong organization and prioritization skills, sound judgment, and a customer-focused approach.

Responsibilities

Develop and execute North America field marketing plans for BioReliance Testing Services, aligned with commercial priorities and global marketing direction.
Plan and deliver regional campaigns and lead-generation activities, including targeted electronic communications, seminars, conferences, trade shows, and customer events.
Partner with Sales to identify priority accounts and customer needs, support opportunity development, and coordinate timely follow-up on marketing-generated leads.
Create, review, adapt, and deploy service-focused sales collateral, presentations, and other tools to help the commercial team communicate the value of BioReliance Testing Services.
Coordinate customer visits, events, and sales team training, engaging technical colleagues when deeper service or scientific expertise is needed.
Gather and organize field feedback, market trends, competitive activity, and relevant regulatory drivers, and share insights with regional and global partners.
Contribute regional input to global marketing plans and support service portfolio updates and customer communications with relevant teams.
Track campaign metrics, leads, and opportunity progression in the CRM system; report results and use performance insights to improve future programs.
Maintain clear records of marketing activities, customer interactions, and outcomes in approved business systems.