Field Marketing Manager

Rec Technologies•San Francisco, CA

27d•$110,000 - $130,000•Remote

About The Position

Events are central to Rec's go-to-market strategy, especially in the recreation industry which hosts numerous events. This role involves representing Rec at industry trade shows, conferences, and regional workshops, engaging directly with potential clients, and demonstrating the product. The primary goal is to generate event-sourced pipeline and qualified meetings, with a focus on building genuine relationships and providing in-depth product demonstrations. The position requires understanding two distinct buyer circuits: municipal Parks and Recreation and private operators. This is a hands-on individual contributor role reporting to the Head of Growth Marketing, with no direct reports.

Requirements

2 to 5 years in field marketing, event marketing, or a BDR/AE role with significant booth experience.
Ability to learn and deeply demo a product without relying on solutions engineers.
Comfortable initiating conversations and qualifying prospects.
Ability to differentiate between a busy show and a productive one, and to adapt strategies based on past performance.
Experience being measured on pipeline or meetings, not just attendance or lead counts.
Ability to work effectively unsupervised, especially when on the road.
Willingness to travel approximately 40% to 50% during conference seasons (spring and fall), with some weekend work.
Strong interpersonal skills and ability to build rapport with industry professionals.
Must be within easy reach of a major airport.

Nice To Haves

Experience in vertical SaaS.
Experience in public sector or procurement-driven sales.
Existing relationships within the parks and recreation association world.
Experience displacing entrenched legacy software.

Responsibilities

Represent Rec at industry trade shows and events, engaging with prospects and identifying qualified buyers.
Deliver product demonstrations to potential clients, showcasing Rec's capabilities in managing recreation programs.
Achieve event-sourced pipeline and qualified meeting targets.
Collaborate with Sales on pre-event account targeting and scheduling meetings.
Manage post-event follow-through, including personal follow-up, handoffs to sales, and assessing event ROI.
Participate in Rec's own regional workshops (Rec Forward), engaging attendees and generating conversations.
Provide feedback on buyer language and market insights to Product Marketing, Sales, and Product teams.