Field Marketing Manager

Pallet•San Francisco, CA

13d•$100,000 - $140,000•Onsite

About The Position

As a Field Marketing Manager at Pallet, you will be on the front lines of how we show up in the market, from major industry conferences to intimate executive dinners, customer roundtables, and targeted field campaigns. This role owns the planning and execution of high-impact programs that create demand, deepen customer relationships, build brand awareness, and directly influence pipeline. That includes choosing the right events, coordinating logistics, partnering with Sales on pre- and post-event outreach, creating memorable attendee experiences, and measuring what worked. The ideal candidate is equal parts creative campaign thinker, operational project manager, and revenue partner. They thrive in fast-moving environments, bring structure to complexity, and get excited about turning ideas into programs that sales teams actually use and prospects remember.

Requirements

2-5 years of experience in field marketing, sales, marketing, events, or a related role.
Proven ability to independently manage end-to-end events within a 7-30 day turnaround, ideally having managed 20+ events per year.
Strong project management and organizational skills with an eye for detail.
Experience managing event budgets and vendor relationships.
Ability to analyze program performance data and communicate actionable insights.
Excellent communication and collaboration skills, with the ability to work cross-functionally.
Ability to remain calm under pressure and troubleshoot issues in real time.
Comfort proactively approaching, engaging, and building relationships with executives at all levels in event settings.

Nice To Haves

Exposure to product marketing, growth marketing, or go-to-market strategy
Familiarity with B2B SaaS or enterprise software
Experience working closely with sales teams
Supply chain knowledge

Responsibilities

Execute up to three field programs per week, managing end-to-end planning through post-program analysis, including events, dinners, activations, and other creative campaigns
Develop creative out-of-home, ABM, and guerrilla marketing campaigns that reach target accounts in unexpected ways and break through the noise
Manage and optimize event budgets across booths, sponsorships, travel, swag, and side events
Partner with sales and marketing to align on goals, targeting, and execution, including building custom outreach for each campaign
Identify high-impact events aligned with Pallet’s ICP to maximize ROI and pipeline
Analyze project performance to measure success and improve future programs
Build and maintain scalable playbooks and templates for repeatable execution
Share post-program insights and metrics to drive alignment and continuous improvement
Stay calm under pressure and proactively solve problems during live events