Field Marketing Manager, North America - Nationals and Distributors

WatchGuard Technologies, Inc.•Miami, FL

1d•$105,000 - $120,000•Onsite

About The Position

The Field Marketing Manager, North America - Nationals and Distributors is an individual-contributor role responsible for maximizing awareness and enablement with sellers and end users through key DMR and distributor relationships. The role combines partner relationship management, integrated marketing strategy, messaging, content creation, and hands-on execution to drive partner engagement and pipeline growth. Working with National Accounts and Distribution Sales, regional Field Marketing, Product Marketing, and Global Demand Generation, the manager develops an understanding of partner and end-user audiences and adapts WatchGuard content and campaigns to support promotion and sales. The role also plans and executes onsite field events and manages operational and financial processes for incentive and funding programs. The position is onsite five days a week in Seattle, Washington, or Miami, Florida. Salary is $105,000–$120,000, plus bonus and comprehensive benefits.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
5+ years of experience in field marketing, channel marketing, or partner marketing, preferably in technology, cybersecurity, IT, or SaaS.
Experience planning and executing regional marketing events onsite.
Experience developing and executing joint marketing plans with strategic partners and delivering measurable business results.
Strong understanding of integrated B2B marketing, including digital campaigns, content, webinars, account-based marketing, and partner-led demand generation.
Experience managing MDF or marketing budgets, campaign timelines, agencies, and multiple concurrent priorities.
Excellent written, verbal, presentation, and relationship-management skills.
Analytical and results-oriented, with the ability to turn performance data into clear recommendations.
Highly organized and proactive, and comfortable working independently in a fast-paced, matrixed environment.
Must be willing to work onsite five days a week.

Nice To Haves

Understanding of the channel ecosystem, particularly MSPs, DMRs, and distributors.
Working knowledge of CRM, marketing automation, and analytics platforms.
Experience with Salesforce, Marketo, and ABX tools.
Strategic thinker with a hands-on approach to execution.
Partner-focused and skilled at building trusted, productive relationships.
Collaborative, accountable, and comfortable influencing without direct authority.
Curious, adaptable, and committed to continuous improvement.

Responsibilities

Develop, execute, and optimize annual and quarterly marketing plans for assigned National Accounts and Distributors across North America, aligning plans with partner needs, opportunities, priorities, and expected outcomes.
Adapt WatchGuard messaging and content for partner, distributor, and end-user audiences.
Plan onsite events for Sales teams and travel to execute key events onsite.
Manage operational and financial processes for promoting WatchGuard solutions on digital marketplaces, incentive and rebate programs, contra-revenue, and MDF.
Manage National and Distribution account participation in WatchGuard-led events in North America.
Gather partner feedback and market insights to improve campaigns and go-to-market effectiveness.
Manage assigned marketing development funds and program budgets, maintaining accurate and transparent investment stewardship.
Ensure partner activities meet funding requirements, brand standards, and business objectives.
Track spending, forecasts, and results, and recommend changes to improve performance and return on investment.