Field and ABM Manager, North America

vCluster Labs

2d • $140,000 - $160,000 • Remote

About The Position

The Field and ABM Manager owns account-based and field marketing for target AI cloud and enterprise accounts across North America, deciding which accounts receive attention and through which programs. The role brings an existing 2027 plan, account list, and product marketing, DevRel, and ecosystem support to life as one of the first hires on the growth team. Some event support in Asia Pacific may also be required.

The manager develops tiered ABM programs with Sales, including customized plans for top-priority accounts and adapted campaigns for the next tier. They plan executive dinners, roadshows, workshops, partner events, and major conference programs, with success measured by account progression and pipeline impact. They engage buying-group roles with tailored messaging and collaborate with company executives, customers, Content, and Product Marketing to deliver thought leadership and reusable assets.

The role partners with AEs and SDRs on quarterly target-account selection, assigns follow-up ownership and service-level agreements, ensures high-intent event signals reach AEs within two business days, and tracks account progression weekly and program ROI quarterly. In the first 30 days, the manager is expected to lock Tier 1 account plans with Sales and map the first-half 2027 North American field calendar. Within two quarters, the goal is for every regional Tier 1 account to have an engaged buying group of at least three roles and for field events to achieve a 50% or higher show rate.

Requirements

• At least 7 years of experience in B2B field marketing, ABM, or demand generation.
• At least 3 years of experience running ABM against a named account list.
• A track record of field programs that sourced or advanced pipeline in complex enterprise deals involving multiple stakeholders.
• Experience marketing to technical buyers in cloud infrastructure, Kubernetes, HPC, data centers, or developer platforms.
• Comfort hosting senior executives and managing VIP events, such as a dinner for 20 CTOs.
• Hands-on experience with Salesforce, HubSpot, and ABM or intent tools such as 6sense, Demandbase, or Clay.
• Ability to build programs from scratch on an early-stage team, with a bias for action.
• Willingness to travel up to 40%.

Nice To Haves

• Experience co-marketing with NVIDIA, OEMs, or cloud providers.
• Existing relationships with AI cloud, telco, or GPU infrastructure buyers in North America.
• Background at an open-source or infrastructure software company.

Responsibilities

• Run tiered ABM programs, including 1:1 plans for top-priority accounts and 1:few campaigns for the next tier.
• Build customized account plans with AEs, including executive sponsorship, business cases, personalized pages, direct mail, and invite-only dinners.
• Adapt quarterly campaign kits for North America.
• Plan and execute executive dinners, roadshows, workshops, and co-hosted events with NVIDIA, OEMs, and ecosystem partners.
• Turn major events such as NVIDIA GTC San Jose and KubeCon North America into Tier 1 meetings and VIP dinners; potentially support events in Asia Pacific.
• Engage economic buyers, technical decision makers, champions, product owners, and gatekeepers with role-specific messaging.
• Arrange roundtables, panels, and briefings featuring the CEO, CTO, and customers, and work with Content and Product Marketing to create reusable assets.
• Agree on quarterly target accounts with AEs and SDRs.
• Assign a named follow-up owner and SLA to every touch, and deliver high-intent event signals to an AE within two business days.
• Track account progression weekly and program ROI quarterly, scaling effective programs and stopping ineffective ones.
• Within the first 30 days, finalize Tier 1 account plans with Sales and map the first-half 2027 North American field calendar.
• Within two quarters, work toward engaging buying groups of at least three roles at every Tier 1 regional account and achieving a 50% or higher field-event show rate.

Benefits

• Competitive compensation package, including equity.
• Health, dental, vision, and life insurance for employees and eligible dependents; benefits vary by country.
• Flexible working schedule.
• Flexibility in where work is performed.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed