ABM Manager - North America

Exclaimer•Boston, MA

About The Position

Exclaimer is seeking an Account-Based Marketing (ABM) Manager to build and run programs that engage, win, and grow enterprise and key accounts in North America. The role works closely with sales to understand account priorities, engage buying groups, and create personalized experiences that generate quality pipeline and advance opportunities. The position combines strategic planning with hands-on campaign execution. The ABM Manager will use account research, intent signals, and sales insights to coordinate campaigns across digital channels, content, executive events, and direct outreach. They will collaborate with demand generation, field marketing, product marketing, marketing operations, and sales to develop a measurable, repeatable, and relevant ABM approach for the territory, using established frameworks while contributing creative ideas. Exclaimer is a high-growth SaaS company with more than 300 colleagues across the UK, US, Europe, and Asia-Pacific. It describes its culture as people-first, inclusive, outcomes-driven, and committed to fairness, psychological safety, and continuous learning. The company is an equal opportunity employer and offers reasonable adjustments and support during the hiring process.

Requirements

At least five years of B2B technology marketing experience, including at least two years building and running ABM programs.
Demonstrated ABM programs that generated quality pipeline, accelerated opportunities, or supported customer growth.
Understanding of enterprise buying cycles and how to engage multiple stakeholders within an account.
Experience working closely with sales teams to translate account priorities into coordinated marketing activity.
Ability to develop and deliver account-based plans and adapt messaging and channels for different industries, personas, and stages of the buying process.
Ability to interpret account and campaign data, distinguish engagement from business outcomes, and make clear recommendations, including explaining measurement limitations.
Experience using CRM, marketing automation, and ABM or intent platforms to build audiences, run campaigns, and measure performance.
Strong communication, relationship-building, project management, and delivery ownership skills; ability to manage competing priorities.
Creativity, attention to detail, and willingness to test, learn, and adapt.

Nice To Haves

Experience with Salesforce, Demandbase, and HubSpot.
Interest in using AI and automation in marketing work.

Responsibilities

Develop and run tailored 1:1 programs for individual key accounts and 1:few programs for clusters of accounts with shared needs, using paid media, email, landing pages, direct mail, and sales outreach.
Turn successful ABM programs into repeatable approaches for broader account segments.
Align with account executives and sales development teams on target accounts, buying groups, shared goals, and follow-up.
Use account research, engagement data, and intent signals to prioritize activity and connect marketing to account plans.
Partner with product marketing, content, and creative teams to develop messaging and assets based on account challenges.
Work with field and partner marketing on executive briefings, roundtables, and targeted events.
Manage campaign budgets, timelines, and cross-functional deliverables for the territory.
Work with revenue operations to activate account segments, coordinate campaigns, and maintain reliable tracking.
Report on buying-group engagement, qualified pipeline, opportunity progression, and revenue impact.
Share results and recommendations with sales and marketing stakeholders, test approaches, and document effective practices in reusable ABM playbooks.

Benefits

Competitive pay.
Generous paid time off.
Flexible working options, including the XFlex programme and a work-from-anywhere allowance.
Enhanced leave for all new parents, regardless of gender, family structure, or path to parenthood.
Comprehensive healthcare coverage.
Fully funded insurance and income protection.
Access to 24/7 virtual care.
Mental health, legal, and financial support through employee assistance programmes.
Contributory retirement plans and savings support.
Subscriptions to Calm and Blinkist.
Fitness and lifestyle credits.
Global travel assistance.
A wide range of discounts.