ABM Manager - North America

Exclaimer•Boston, MA

About The Position

Exclaimer is hiring an ABM Manager to build and run account-based marketing programs that engage, win, and grow enterprise and key accounts across North America. The role partners closely with sales to understand account priorities, reach buying groups, and create personalized experiences that generate quality pipeline and advance opportunities. The position combines planning with hands-on campaign delivery. The ABM Manager will use account research, intent signals, and sales insights to coordinate campaigns across digital channels, content, executive events, and direct outreach. They will collaborate with demand generation, field marketing, product marketing, and marketing operations to create a measurable, repeatable, and relevant ABM approach for the territory, building on existing frameworks while bringing creative ideas. Exclaimer is a global SaaS company with more than 300 colleagues across the UK, US, Europe, and Asia-Pacific. It describes its culture as people-first, inclusive, outcomes-driven, and committed to fairness, psychological safety, and continuous learning.

Requirements

Five or more years of B2B technology marketing experience, including at least two years building and running ABM programs.
Evidence of ABM programs that generated quality pipeline, accelerated opportunities, or supported customer growth.
Understanding of enterprise buying cycles and how to engage multiple stakeholders within an account.
Experience partnering closely with sales teams to translate account priorities into coordinated marketing activity.
Ability to build and deliver account-based plans and adapt messaging and channels to different industries, personas, and stages of the buying process.
Ability to interpret account and campaign data, distinguish engagement from business outcomes, and make clear recommendations, including explaining measurement limitations.
Experience using CRM, marketing automation, and ABM or intent platforms to build audiences, run campaigns, and measure performance.
Strong communication, relationship-building, project management, and prioritization skills, with ownership of delivery, creativity, attention to detail, and willingness to test and adapt.

Nice To Haves

Experience with Salesforce, Demandbase, and HubSpot.
Interest in using AI and automation in marketing work.

Responsibilities

Develop and run tailored 1:1 programs for key accounts and 1:few programs for account clusters through paid media, email, landing pages, direct mail, and sales outreach.
Turn successful ABM programs into repeatable approaches for broader account segments.
Align with account executives and sales development teams on target accounts, buying groups, shared goals, and follow-up.
Use account research, engagement data, and intent signals to prioritize activity and connect marketing to account plans.
Partner with product marketing, content, and creative teams to develop messaging and assets based on account challenges.
Work with field and partner marketing on executive briefings, roundtables, and targeted events.
Manage campaign budgets, timelines, and cross-functional deliverables for the territory.
Work with revenue operations to activate account segments, coordinate campaigns, and maintain reliable tracking.
Report on buying-group engagement, qualified pipeline, opportunity progression, and revenue impact.
Share results and recommendations with sales and marketing stakeholders, test new approaches, and document effective practices in reusable ABM playbooks.

Benefits

Competitive pay
Generous paid time off
Flexible working options, including the XFlex programme and a work-from-anywhere allowance
Enhanced leave for all new parents
Comprehensive healthcare coverage
Fully funded insurance and income protection
24/7 virtual care
Mental health, legal, and financial support through employee assistance programmes
Contributory retirement plans and savings support
Subscriptions to Calm and Blinkist
Fitness and lifestyle credits
Global travel assistance
A wide range of discounts