Field Marketing Director– Infrastructure Events and Launches

Cisco•San Jose, CA

About The Position

Cisco is seeking a strategic, high-impact Field Marketing Director for its Infrastructure business. The role leads field marketing strategy and execution to build demand, grow pipeline, and support global revenue goals. It partners closely with Product Marketing to align field programs with product positioning, major launches, and changing customer requirements. The director develops the field marketing strategy for the infrastructure portfolio and translates market insights and product positioning into campaigns, events, and content that support sales objectives. The role works with Sales, Channel, and cross-functional teams to plan and execute integrated programs, and builds relationships with customers, partners, and industry influencers. It manages budgets, measures program impact and ROI, and optimizes future plans using data. The role also coordinates with global marketing teams, leads content frameworks for events and launches, and shares plans, milestones, and results with senior leaders.

Requirements

Bachelor’s degree in Marketing, Business, or a related field, or an equivalent combination of skills and experience.
12+ years of professional experience in B2B technology marketing, specifically in Infrastructure Product Marketing, Product Management, or Field Marketing.
7+ years of experience creating high-quality marketing content that resonates with customers and strengthens brand positioning.
7+ years of experience in event marketing, including leadership of event content strategy, development, and execution.
5+ years of experience managing operational efficiencies and supporting a high volume of programs simultaneously.
5+ years of experience developing and executing Tier One launch strategies, including messaging, logistics, vendor management, and post-event engagement.
5+ years of experience crafting executive-level messaging and C-suite presentations.
Hands-on experience with marketing automation and CRM platforms, such as Eloqua and Salesforce.
Exceptional organizational skills and attention to detail, with the ability to influence diverse stakeholders in a fast-paced, matrixed environment.

Nice To Haves

Master’s degree or MBA in Marketing, Business, or a related technical field.
Prior experience in Networking, Cybersecurity, or Cloud Infrastructure.
Demonstrated expertise building, mentoring, and leading high-performing cross-functional teams in a global organization.
Experience designing and executing global launch strategies across multiple regions and audiences.
Strong analytical skills and the ability to measure the impact of content and event strategies on pipeline and revenue.

Responsibilities

Set the field marketing strategy for the infrastructure portfolio in partnership with Product Marketing.
Translate product positioning and market insights into campaigns, events, and content that support sales objectives.
Partner with Sales, Channel, and cross-functional teams to plan and execute integrated marketing programs.
Build and maintain relationships with key customers, partners, and industry influencers, advocating for infrastructure solutions and gathering market feedback.
Manage marketing budgets, measure program impact and ROI, and use data to optimize performance and future strategies.
Coordinate with global marketing organizations to align local and regional programs with the broader Infrastructure business strategy.
Define the content framework for events and launches, ensuring assets are consistent, high-quality, and focused on customer value.
Share plans, milestones, and results with senior leadership and facilitate executive reviews to support data-driven decisions.

Benefits

Medical, dental, and vision insurance, subject to plan eligibility rules.
401(k) plan with a Cisco matching contribution.
Paid parental leave.
Short- and long-term disability coverage.
Basic life insurance.
Potential eligibility for Cisco restricted stock unit grants, subject to continued employment and vesting periods.
10 paid holidays per full calendar year and one floating holiday for non-exempt employees.
One paid day off for an employee’s birthday, a paid year-end holiday shutdown, and four paid personal wellness days.
Non-exempt employees receive 16 days of paid vacation per full calendar year, accrued at 4.92 hours per pay period for full-time employees.
Exempt employees participate in a flexible vacation time-off program with no defined limit, subject to availability and business limitations.
80 hours of sick time provided on hire and each January 1, with up to 80 hours of unused sick time carried forward.
Additional paid time away may be requested for critical or emergency family-member issues.
Optional 10 paid volunteer days per full calendar year.
For non-sales roles, eligibility to earn annual bonuses, subject to Cisco policies.