Field & Demand Generation Manager
About The Position
Bevado is hiring an early-career Field & Demand Generation Manager to turn events, relationships, and campaigns into a repeatable source of qualified pipeline. The role works directly with the Head of Growth and owns the events program, supports demand generation campaigns, and measures their contribution to revenue. It combines customer-facing work, such as hosting prospective customers and organizing client experiences, with analytical work tracking campaign and event performance. The manager plans and executes conferences, dinners, and hosted events; works with the Head of Growth on monthly pipeline targets; tracks event-related pipeline, conversion rates, opportunity costs, and revenue; and ensures leads are captured in the CRM and followed up promptly. The role also supports webinars and selected cold email campaigns, coordinates sales gifting, and uses AI and automation to improve research, outreach, operations, reporting, and follow-up. The position is based in New York City and is in person. It typically involves one to two trips per month, with travel described as a core part of the role. The successful candidate will receive direct coaching from the Head of Growth and may take on a larger events budget, additional demand generation channels, and team-building responsibilities as they demonstrate results. The longer-term path may lead to directing Bevado’s events function and growing into a Director of Demand Generation role.
Requirements
- Approximately 0–2 years of experience; relevant internships, projects, and event-organizing experience count.
- Exceptional people skills and emotional intelligence, including the ability to build rapport quickly, listen well, and make customers, prospects, and teammates feel taken care of.
- Strong analytical instincts and comfort working with spreadsheets, interpreting campaign results, and connecting spend to business outcomes.
- Excellent organization and follow-through, with the ability to manage multiple moving pieces, anticipate problems, and close the loop without repeated reminders.
- Strong written and verbal communication, confidence hosting conversations, and comfort representing Bevado at events.
- Practical proficiency with AI tools, including translating a business goal into a clear strategy and workflow, using AI effectively, and evaluating the quality of its output.
- Initiative, curiosity, responsibility for results, ability to learn quickly, and interest in improving future campaigns.
- Comfort with the role’s high travel commitment, typically one to two trips per month.
- Candidates from marketing, psychology, sales, banking, consulting, or analytics backgrounds are encouraged to apply; recent graduates are welcome.
Nice To Haves
- Experience building automations or connecting tools.
- Experience with CRM systems, event planning, webinars, or cold email tools.
Responsibilities
- Plan and execute conferences, dinners, and hosted events, including audience selection, invitations, vendors, budgets, logistics, and follow-up.
- Work with the Head of Growth to set monthly pipeline targets tied to event investment and execute against them.
- Track event-sourced and event-influenced pipeline, conversion rates, cost per opportunity, and revenue.
- Partner with Growth to assess customer lifetime value relative to acquisition cost (LTV:CAC) and use the insights to inform investment decisions.
- Ensure every event lead is captured in the CRM, assigned to an owner, and followed up with promptly, with context and next steps clearly recorded.
- Organize customer and prospect dinners and events to strengthen client relationships, create opportunities, and advance active deals.
- Help produce and host webinars, manage promotion and follow-up, and execute selected cold email campaigns.
- Coordinate sales gifting to help the sales team build relationships and advance opportunities.
- Use AI and automation to improve research, outreach, event operations, reporting, and follow-up, and build repeatable processes that scale.
- Travel to events, meet clients and prospects, and host dinners, typically one to two trips per month.
Benefits
- Meaningful equity.
- Competitive benefits.
- Unlimited PTO.
- Company-paid lunch and dinner in the office.
- Direct mentorship from the Head of Growth.
- Opportunity to take on greater responsibility and leadership as you grow.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
