Family Advisor

Pennant Group•Appleton, WI

About The Position

Lotus Gardens Senior Living is seeking a Family Advisor to help make a difference for residents, their families, and the community. The role leads the resident recruitment process by building meaningful relationships with prospective residents and their families and identifying individual needs. It develops and maintains internal and external marketing strategies, including referral-source and community relationships; helps maintain occupancy levels; tracks resident movements and trends; serves as the central contact for prospective residents; and manages admissions and assessments in collaboration with the community management team. Local travel is required. The employer is an independent operating subsidiary associated with The Pennant Group, Inc.

Requirements

  • Communicate effectively in English, both orally and in writing.
  • Communicate a clear vision of the community and its services.
  • Be dependable and punctual, with a professional and competent demeanor.
  • Have knowledge of the physiology and psychology of older people.
  • Recognize common signs and symptoms of dementia.
  • Demonstrate strong customer service and telephone marketing skills.
  • Be adaptable, flexible, and focused on meeting the needs of prospective residents and their families.
  • Demonstrate teamwork and business-partner skills.
  • Have an outgoing personality, superior communication skills, and a strong customer service orientation.
  • Present a neat, clean appearance and demonstrate a positive, cheerful attitude.
  • Possess a clean driving record and a valid state-issued driver's license.

Nice To Haves

  • A degree in marketing or a human services field.
  • Prior experience in marketing to seniors, sales, senior housing, long-term care insurance, hospitality, or an appropriate healthcare or personal-care background.
  • A proven track record of marketing or sales results.

Responsibilities

  • Lead the resident recruitment process by establishing and cultivating relationships with prospective residents and their families.
  • Identify the needs of prospective residents.
  • Develop and maintain internal and external marketing strategies, referral sources, and community relationships.
  • Maintain occupancy levels and track and trend resident movements.
  • Serve as the central point of contact for prospective residents.
  • Manage the admission and assessment process in collaboration with the community management team.
  • Travel locally as required.
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