Family Advisor

Lake Pointe Villa Assisted Living•Fond du Lac, WI

About The Position

Maple Meadows Assisted Living and Lakepoint Villa Assisted Living are seeking a Family Advisor to join a team serving residents, their families, and the community. The role leads resident recruitment by building meaningful relationships with prospective residents and their families and identifying individual needs. It develops and maintains internal and external marketing strategies, including referral sources and community relationships. The Family Advisor maintains occupancy levels, tracks and trends resident movements, serves as the primary point of contact for prospective residents, and manages the admission and assessment process in collaboration with the community management team.

Requirements

  • Superior oral and written English communication skills.
  • Ability to communicate a clear vision of the community and its services.
  • Dependable and punctual, with a professional and competent demeanor.
  • Knowledge of the physiology and psychology of older adults.
  • Ability to recognize common signs and symptoms of dementia.
  • Strong customer service and telephone marketing skills.
  • Adaptability, flexibility, and focus on the needs of prospective residents and their families.
  • Teamwork and business-partner skills.
  • Outgoing personality, superior communication skills, and strong customer service orientation.
  • Neat, clean appearance and a positive, cheerful attitude.
  • Clean driving record and valid state-issued driver’s license.
  • Ability to travel locally.

Nice To Haves

  • Degree in marketing or a human services field.
  • Prior experience in marketing to seniors, sales, senior housing, long-term care insurance, hospitality, or an appropriate healthcare or personal care background.
  • Proven track record of marketing or sales results.

Responsibilities

  • Lead the resident recruitment process.
  • Establish and cultivate meaningful relationships with prospective residents and their families.
  • Identify prospective residents’ individual needs.
  • Develop and maintain internal and external marketing strategies, including referral sources and community relationships.
  • Maintain occupancy levels and track and trend resident movements.
  • Serve as the central point of contact for prospective residents.
  • Manage the admission and assessment process in collaboration with the community management team.
  • Communicate the community’s vision and services clearly.
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