Family Advisor

Lotus Gardens Senior Living•Appleton, WI

About The Position

Lotus Gardens Senior Living is seeking a Family Advisor to help prospective residents and their families find services that meet their needs. The Family Advisor leads the resident recruitment process, builds meaningful relationships with prospects and families, and identifies each candidate’s needs. The role develops and maintains internal and external marketing strategies, including referral sources and community relationships. It also supports occupancy goals, tracks and trends resident movements, serves as the primary contact for prospective residents, and manages admissions and assessments in collaboration with the community management team. The position calls for strong communication and customer service skills, knowledge of older adults’ physiology and psychology, and the ability to recognize common signs and symptoms of dementia. Local travel is required. The employer is an independent operating subsidiary of The Pennant Group, Inc.

Requirements

  • Superior communication skills and the ability to communicate effectively in English, orally and in writing.
  • Dependable and punctual, with a professional and competent demeanor.
  • Knowledge of the physiology and psychology of older people.
  • Ability to recognize common signs and symptoms of dementia.
  • Strong customer service and telephone marketing skills.
  • Adaptable, flexible, and focused on meeting the needs of prospective residents and their families.
  • Teamwork and business-partner skills.
  • Outgoing personality, superior communication skills, and strong customer service orientation.
  • Neat, clean appearance and a positive, cheerful attitude.
  • Clean driving record and valid state-issued driver’s license.
  • Local travel required.

Nice To Haves

  • Degree in marketing or a human services field.
  • Prior experience in marketing to seniors, sales, senior housing, long-term care insurance, hospitality, or an appropriate healthcare or personal care background.
  • Proven track record of marketing or sales results.

Responsibilities

  • Lead the resident recruitment process by establishing and cultivating relationships with prospective residents and their families.
  • Identify the individual needs of prospective residents.
  • Develop and maintain internal and external marketing strategies, including referral sources and community relationships.
  • Maintain occupancy levels and track and trend resident movements.
  • Serve as the central point of contact for prospective residents.
  • Manage the admission and assessment process in collaboration with the community management team.
  • Communicate a clear vision of the community and its services.
  • Travel locally as required.
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