Family Advisor

Lakeshore Assisted Living and Memory Care•Rockwall, TX

About The Position

Lakeshore Assisted Living and Memory Care is seeking a Community Liaison to support residents, families, and the community. The position leads the resident recruitment process by building relationships with prospective residents and their families and identifying their needs. It develops internal and external marketing strategies, including referral sources and community relationships; maintains occupancy levels; tracks resident movements; serves as the main contact for prospective residents; and coordinates admissions and assessments with the community management team. The role calls for strong communication and customer service skills, knowledge of older adults and common signs of dementia, and the ability to represent the community and its services. Local travel is required. The employer is an independent operating subsidiary within The Pennant Group, Inc.

Requirements

  • Superior oral and written communication skills in English.
  • Ability to communicate a clear vision of the community and its services.
  • Dependable, punctual, and professional demeanor.
  • Knowledge of the physiology and psychology of older adults.
  • Ability to recognize common signs and symptoms of dementia.
  • Strong customer service and telephone marketing skills.
  • Adaptable, flexible, and focused on meeting prospective residents’ and families’ needs.
  • Ability to work effectively with teams and business partners.
  • Outgoing personality, superior communication skills, and strong customer service orientation.
  • Neat, clean appearance and positive, cheerful attitude.
  • Clean driving record and valid state-issued driver’s license.
  • Local travel required.

Nice To Haves

  • Degree in marketing or a human services field preferred.
  • Prior experience in marketing to seniors, sales, senior housing, long-term care insurance, hospitality, or an appropriate healthcare or personal care background preferred.
  • Proven track record of marketing or sales results.

Responsibilities

  • Lead resident recruitment by establishing and cultivating relationships with prospective residents and their families, and identifying individual needs.
  • Develop and maintain internal and external marketing strategies, including referral sources and community relationships.
  • Maintain occupancy levels and track and trend resident movements.
  • Serve as the central point of contact for prospective residents.
  • Manage the admission and assessment process in collaboration with the community management team.
  • Travel locally as required.
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