Experience & Engagement Marketing Manager
About The Position
The Experience & Engagement Marketing Manager owns partner, sponsorship, and co-marketing programs that connect Eltropy with integration partners, leagues, and clients to drive pipeline. The role balances partner marketing with event strategy and execution, working closely with the Director of Marketing and cross-functional teams. It aims to turn events, sponsorships, and partnerships into measurable pipeline, brand visibility, and long-term customer growth. The manager supports planning and execution of more than 60 events, ensuring Eltropy’s presence is strategic, engaging, and pipeline-focused. The role also owns sponsorships for Eltropy’s marquee events, the partner webinar calendar, and co-marketing programs with partners, leagues, and associations. Additional responsibilities include supporting brand initiatives, consistent messaging, performance reporting, marketing budgets, and cross-functional projects. The position is based in Santa Clara, California, with four onsite days and travel of up to 25% as required.
Requirements
- At least 3 years of proven success in end-to-end event strategy, execution, and partner marketing programs.
- Demonstrated experience managing sponsorship programs, co-marketing initiatives, and vendor/event operations.
- Strong organizational skills and attention to detail, with high standards for brand presentation and event logistics.
- Ability to align event activations and partner campaigns with pipeline and business impact metrics.
- Collaborative, cross-functional approach and experience coordinating speakers, event managers, and demand generation teams.
- Willingness to travel up to 25%.
Responsibilities
- Support the Director of Marketing in planning and executing 60+ high-impact events.
- Ensure Eltropy’s presence at events is strategic, engaging, and designed to drive pipeline.
- Plan and execute social activations at key conferences before, during, and after each event.
- Plan and execute booth activations that attract visitors.
- Build event speaker line-ups and coordinate presentation decks with the brand team.
- Collaborate with the brand team on event asset management, including tracking, version control, and reuse.
- Coordinate with the Event Operations Manager, who oversees event logistics and post-event operations such as invoice review, vendor management, expense tracking, and shipment handling.
- Travel to events as required to ensure brand consistency.
- Own the sponsorship program for Eltropy’s marquee events: EMERGE, Leadership Summit, and Bollywood Night at the Governmental Affairs Conference (GAC).
- Serve as the point of contact for sponsor logistics and ensure sponsorships are mutually beneficial.
- Own the partner webinar calendar and schedule sessions with integration partners that demonstrate Eltropy’s solution alongside partner technology.
- Partner with demand generation to help achieve CSQL targets and grow pipeline.
- Lead co-marketing programs with partners, leagues, and associations to grow shared lead flow.
- Support the Director of Marketing in strengthening and evolving Eltropy’s brand.
- Help ensure messaging is consistent across product, events, and campaigns.
- Support major brand initiatives that reflect client voice and market leadership.
- Assist with quarterly reporting on brand and event performance, including takeaways and next steps.
- Help communicate the impact of co-marketing and client marketing efforts.
- Support the Director of Marketing with operational leadership duties, including cross-functional projects.
- Help oversee assigned marketing budgets and ensure efficient spending on event and partner initiatives.
Benefits
- Healthcare
- 401(k)
- Professional development opportunities
- Clear career path
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
