Associate AD, Marketing, Fan Experience & Engagement - Marketing & Branding

University of Wyoming • Laramie, NY

1d • Onsite

About The Position

The Associate AD, Marketing, Fan Experience & Engagement oversees short- and long-term marketing strategies, fan experience and engagement, and branding initiatives for the University of Wyoming Athletic Department. The role plans and delivers game-day and year-round experiences intended to strengthen fan loyalty, increase attendance, and generate revenue. It also coordinates marketing plans across sports programs, advertising and media partnerships, branding, community outreach, and the spirit squad program.

This is an on-campus position supporting campus customers. The successful candidate must be eligible to work in the United States; work authorization or visa sponsorship is not available. The position remains open until filled, and complete applications received by 11/11/2026 will receive full consideration.

Requirements

• Bachelor’s degree or an equivalent combination of education and experience.
• Two years of marketing and managing experience.
• Valid driver’s license and a motor vehicle record compliant with the Driving for University Business SAP.
• Applicants must provide average hours worked per week for all current and previous positions so relevant part-time experience can be evaluated on a full-time-equivalent basis.

Nice To Haves

• Master’s degree.
• At least two years of intercollegiate athletics experience.
• Understanding of NCAA rules and regulations.
• Excellent interpersonal, oral, and written communication skills.

Responsibilities

• Lead and contribute to planning, developing, and executing fan experience, game atmosphere, and year-round fan-engagement initiatives to strengthen fan loyalty, maintain relationships, increase attendance, and generate revenue.
• Develop student-engagement initiatives with student government, campus organizations, residential communities, student-athletes, and other university partners.
• Collaborate with creative, communications, ticketing, operations, spirit, and corporate sponsorship teams to create coordinated, brand-consistent experiences and execute in-game sponsorship assets and partner activations.
• Develop detailed game-presentation plans, scripts, and production schedules, coordinating entertainment, promotions, recognition, spirit, student participation, and sponsor elements.
• Develop Athletic Department promotional advertisements, including digital advertising and traditional media.
• Manage the media trade program, including contracting and renewing media partners, purchasing, placing and trafficking statewide media trade and cash advertising, assisting creative staff with advertising development, and identifying new digital advertising opportunities.
• Coordinate marketing plans for all sports programs.
• Oversee Athletic Department branding initiatives.
• Supervise the spirit squad program.
• Coordinate community outreach events.
• Assist with budget planning.
• Maintain knowledge of and comply with applicable University, conference, and NCAA rules and regulations.
• Perform other duties and projects as assigned or directed.

Benefits

• Retirement contributions: the State contributes over 15% of gross salary, and total contributions with the mandatory employee contribution exceed 19%.
• Medical, dental, and vision insurance with competitive employer contributions and four deductible options.
• Vacation, sick leave, paid holidays, and paid winter closure.
• Tuition waivers for employees and eligible dependents.
• Wellness initiatives, counseling services, and mental health resources.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager