Associate AD, Marketing, Fan Experience & Engagement - Marketing & Branding
About The Position
Oversees short- and long-term marketing strategies, fan experience and engagement, and branding initiatives for the Athletic Department. The position develops and executes fan and student engagement initiatives, coordinates marketing plans and promotional advertising for athletic programs, and supports game presentation, sponsorship activations, community outreach, and budget planning. The role also supervises the spirit squad program and ensures compliance with applicable University, conference, and NCAA rules and regulations. This is an on-campus position requiring the successful candidate to perform essential job functions on campus in Laramie, Wyoming. A valid driver's license and a motor vehicle record compliant with the University's Driving for University Business requirements are required. The position is open until filled; complete applications received by 11/11/2026 receive full consideration.
Requirements
- Bachelor’s degree or an equivalent combination of education and experience.
- Two years of marketing and management experience.
- Valid driver's license and a motor vehicle record compliant with the University's Driving for University Business requirements.
- Applicants must provide the average hours worked per week for all current and previous positions; relevant part-time experience is prorated based on hours worked.
- Must be eligible to work in the United States; work authorization or visa sponsorship is not available.
Nice To Haves
- Master’s degree.
- At least two years of intercollegiate athletics experience.
- Understanding of NCAA rules and regulations.
- Excellent interpersonal, oral, and written communication skills.
Responsibilities
- Lead and contribute to planning, developing, and executing fan experience, game atmosphere, and year-round fan-engagement initiatives that strengthen loyalty, maintain meaningful relationships with fans, increase attendance, and generate revenue.
- Develop student-engagement initiatives with student government, campus organizations, residential communities, student-athletes, and other university partners.
- Collaborate with creative, communications, ticketing, operations, spirit, and corporate sponsorship teams to create coordinated, brand-consistent experiences and execute in-game sponsorship assets and partner activations.
- Develop detailed game-presentation plans, scripts, and production schedules, coordinating entertainment, promotions, recognition, spirit, student participation, and sponsor elements.
- Develop Athletic Department promotional advertising, including digital advertising and traditional media.
- Manage the media trade program, including contracting and renewing media partners; buying, placing, and trafficking statewide media trade and cash advertising; assisting creative staff with advertising development; and identifying new digital advertising opportunities.
- Coordinate marketing plans for all sports programs.
- Oversee Athletic Department branding initiatives.
- Supervise the spirit squad program.
- Coordinate community outreach events.
- Assist with budget planning.
- Maintain knowledge of and adhere to applicable University, conference, and NCAA rules and regulations.
- Assist with other duties and projects as assigned or directed.
Benefits
- Retirement contributions, with the State contributing over 15% of gross salary and total contributions exceeding 19% when combined with the mandatory employee contribution.
- Medical, dental, and vision insurance with competitive employer contributions and four deductible options.
- Vacation leave, sick leave, paid holidays, and paid winter closure.
- Tuition waivers for employees and eligible dependents.
- Wellness initiatives, counseling services, and mental health resources.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
