Marketing and Branding Manager

THE LAW OFFICES OF KANNER AND PINTALUGA PA•Boca Raton, FL

About The Position

Kanner & Pintaluga is hiring a Marketing & Branding Strategist to strengthen the Firm’s brand presence and develop strategic marketing campaigns that attract prospective employees and clients. The role showcases what differentiates the Firm as an employer and highlights its legal successes, knowledge, experience, capabilities, and practice areas to strengthen its position in the marketplace. Working closely with Firm leadership and internal teams, the Strategist develops compelling content and campaigns that communicate the Firm’s value, reinforce its brand identity, and distinguish it from competing employers and law firms. The role manages the Firm’s brand voice and visual identity across channels, supports employer branding and client-facing marketing, and uses campaign performance and market insights to guide future initiatives. Marketing efforts must comply with applicable legal advertising rules and Firm policies.

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, or Advertising.
Three or more years of experience in marketing, branding, communications, or public relations.
Experience developing and executing marketing campaigns across multiple channels.
Experience creating content for digital platforms, including websites, social media, email marketing, and other marketing channels.
Strong understanding of branding principles, content strategy, audience engagement, and digital marketing.
Experience developing messaging and campaigns for different target audiences, including clients and prospective employees.
Strong writing, editing, and verbal communication skills, with exceptional attention to detail.
Experience working collaboratively with leadership and cross-functional teams to develop and execute marketing initiatives.
Strong project management skills and ability to manage multiple projects, priorities, and deadlines simultaneously.
Familiarity with marketing analytics and ability to evaluate campaign performance and make data-driven recommendations.
Proficiency with Microsoft Office Suite and commonly used marketing, social media, content management, and design platforms.
Ability to maintain confidentiality and exercise sound judgment when handling sensitive Firm, client, employee, and case-related information.

Nice To Haves

Experience in a law firm or other professional services organization.
Knowledge of legal marketing and advertising principles.

Responsibilities

Develop and execute marketing and branding strategies to strengthen the Firm’s brand identity and market presence.
Develop and manage campaigns to increase the Firm’s awareness among prospective clients and employees.
Lead employer-branding initiatives communicating the Firm’s culture, employee experience, career opportunities, and differentiators.
Develop and execute client-facing campaigns highlighting legal experience, successes, capabilities, and practice areas.
Create marketing content for digital and traditional channels, including websites, social media, advertisements, internal communications, and promotional materials.
Partner with Managing Attorneys to identify case results, attorney accomplishments, and other stories for branding and marketing.
Showcase case results and attorney expertise while ensuring marketing materials comply with applicable legal advertising rules and Firm policies.
Manage the Firm’s brand voice and visual identity across marketing channels, ensuring consistent messaging, tone, and presentation.
Develop and maintain a content calendar coordinating employer-branding, client-facing, recruiting, and Firm-wide marketing initiatives.
Monitor market trends and competitor marketing strategies in the legal industry to identify opportunities for differentiation.
Collaborate with Human Resources on campaigns and initiatives to attract and engage high-quality candidates.
Analyze campaign performance and marketing metrics, identify trends, and make data-driven recommendations.
Monitor and manage the Firm’s digital presence, including social media platforms, online profiles, and other relevant digital channels.
Maintain awareness of legal industry advertising and marketing regulations and ensure initiatives are developed and implemented accordingly.
Perform other related duties as assigned.