Sales and Marketing Manager

Rockstar•Eau Claire, WI

2d•Hybrid

About The Position

Rockstar is recruiting for a well-established client in the lighting industry. The client is a manufacturer focused on delivering high-quality lighting solutions, exceptional customer experiences, and sustainable growth. The Sales and Marketing Manager will lead and execute the client’s sales, customer service, and marketing activities to achieve revenue growth, customer satisfaction, and profitability goals.

Requirements

Bachelor’s degree in a business-related field required
Minimum 5–10 years of experience in sales or business development
Excellent relationship-building skills
Self-directed, detail-oriented, and highly organized
Strong verbal and written communication abilities
Ability to manage multiple assignments simultaneously and maintain accuracy
Strong prioritization skills, with ability to meet deadlines and resolve conflicts
Ability to develop and present strategy effectively to senior leadership
Proven ability to lead, influence, and manage sales teams and independent agencies
Strong negotiation skills
Proficiency with Microsoft Office and CRM platforms
Ability to manage multiple accounts and priorities under time constraints
Strong analytical thinking for proposals, pricing, and market analysis
Maintain focus and professionalism in high-pressure situations

Nice To Haves

Experience in the lighting industry preferred

Responsibilities

Lead and manage Regional Sales Managers to achieve established sales and profitability objectives
Execute company sales strategies and annual business plans
Monitor sales performance, pipeline activity, forecasting, and market opportunities
Support the identification and development of new customers, territories, markets, and channel partners
Maintain strong relationships with key customers, representatives, distributors, and suppliers
Review customer opportunities and support proposal development and contract review activities
Analyze sales trends, market conditions, and competitive activity and recommend actions to drive growth
Assist with pricing recommendations and profitability analysis
Participate in customer visits, presentations, and strategic account reviews
Lead and manage all marketing activities, including branding, digital marketing, promotions, trade shows, and customer communications
Manage and coach the Marketing Specialist to ensure timely execution of marketing initiatives
Oversee website content, product literature, social media, email campaigns, and marketing collateral
Support product marketing efforts, including product launches, positioning, and value proposition development
Analyze market data, customer insights, and competitive information to improve marketing effectiveness
Ensure consistent brand messaging across all channels and customer touchpoints
Oversee customer service operations to ensure high levels of responsiveness and customer satisfaction
Monitor customer concerns, warranty issues, and service trends and implement corrective actions as needed
Work collaboratively with Operations and Engineering to resolve customer issues and improve customer experience
Partner with Engineering, Product Development, Operations, Purchasing, and Customer Service to support customer requirements and business objectives
Provide commercial input into new product development initiatives and product roadmap discussions
Coordinate sales forecasts and customer demand information with internal departments
Participate in leadership and operational meetings as required
Lead, coach, and develop direct reports through regular communication, feedback, and performance management
Establish clear goals and accountability measures for the sales, customer service, and marketing teams
Foster a culture aligned with the company’s Core Values and EOS principles
Support employee development, succession planning, and continuous improvement activities