Sales and Marketing Manager, SymPro

Aquila Software Group•Miramar, FL
•Remote

About The Position

SymPro, an Aquila company and part of Constellation Software, provides treasury management software for investment, debt, and cash management operations at public sector organizations across North America. The Sales and Marketing Manager reports to the General Manager and leads and develops the commercial team. The role shapes sales and marketing strategy, builds and coaches the team, strengthens sales processes, and drives new business opportunities across North America. It combines strategic leadership with hands-on involvement in key sales opportunities to improve structure, focus, and alignment in customer engagement and market growth. The position will define and execute the commercial approach for organic growth, pipeline development, and revenue targets; develop team skills and accountability; improve CRM usage, pipeline visibility, forecasting, and reporting; connect marketing efforts to sales priorities; support strategic opportunities and customer conversations; expand relationships with existing customers; and bring customer, competitor, and market insights into commercial strategy and product opportunities. The role is full-time and remote, based in North America.

Requirements

  • Experience leading sales and marketing in a software or B2B technology environment, with accountability for pipeline, conversion, revenue growth, or commercial performance.
  • Ability to translate business goals into focused sales strategies, team priorities, and marketing plans that generate qualified opportunities and support growth.
  • Experience leading, coaching, or developing sales and marketing team members; setting expectations; providing feedback; and building accountability.
  • Ability to establish structure for pipeline reviews, forecasting, reporting, handoffs, follow-up, and performance conversations.
  • Understanding of consultative sales with longer timelines, multiple stakeholders, and budget considerations.
  • Ability to assess opportunity quality, navigate buyer dynamics, strengthen discovery, and advance complex deals through sustained follow-up.
  • Understanding of marketing approaches that support growth through brand awareness, lead generation, campaigns, events, webinars, sponsorships, and market engagement.
  • Ability to connect marketing activity to sales outcomes and make practical decisions about time, budget, and team effort.
  • Ability to understand customer needs, buying motivations, industry trends, and competitive dynamics, and translate product value into clear messaging.
  • Clear presentation and negotiation skills, professional conflict management, and the ability to build trust with customers, prospects, team members, and internal stakeholders.
  • Active listening, thoughtful questioning, and ability to align people on priorities, decisions, and next steps.
  • Resilience, practicality, and motivation to strengthen a growing function in a lean, collaborative, portfolio-supported environment.

Nice To Haves

  • Experience selling to or marketing within public sector markets such as municipalities, utilities, transportation agencies, airports, or government organizations.
  • Experience selling to finance, treasury, accounting, investment, or operational leaders.

Responsibilities

  • Define and execute the sales approach supporting organic growth, pipeline development, and revenue targets.
  • Lead, coach, and develop sales and marketing contributors, establishing structure, expectations, and accountability.
  • Improve opportunity tracking, review, follow-up, CRM usage, pipeline visibility, forecasting, and sales reporting.
  • Guide marketing activity, including webinars, conferences, sponsorships, campaigns, brand awareness, and lead generation, aligning it with sales priorities and buyer needs.
  • Participate in active sales opportunities, customer conversations, account strategy, and direct selling where appropriate.
  • Help the team navigate long sales timelines, budget cycles, procurement steps, and multi-stakeholder decisions.
  • Identify opportunities to expand existing customer relationships across investment, debt, and cash management solutions.
  • Monitor customer needs, competitor activity, and market dynamics, and apply insights to sales strategy, marketing priorities, positioning, and product growth opportunities.
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