Executive Group Data Strategy Director

This job overview is for an Executive Group Data Strategy Director at UnitedMasters, an independent agency and music business. The ideal candidate will oversee and enforce the planning, execution, and delivery of Cultural Intelligence, help lead business development opportunities with brand partners, and apply strategic rigor to ongoing and future brand offerings. They should have 10 years of experience translating data's potential within marketing/advertising and demonstrated expertise in social intelligence, social media analytics, and/or media performance data. The candidate should also be a visionary team leader capable of building data products and department growth.

• Overseeing, guiding, and enforcing the planning, execution, and delivery of Cultural Intelligence
• Helping lead business development opportunities with brand partners
• Applying strategic rigor to the interrogation of ongoing and future brand offerings
• Critically analyzing tools, formulas, and models to identify and solve for the "real" problem
• Exhibiting a builder mentality for the betterment of the company itself
• Ensuring the quality, clarity, and accuracy of the data reported
• Identifying ways for clients to invest more in data expertise

• 10 years of experience translating data's potential within marketing/advertising
• Established/desired practice of informing and measuring the cultural impact of commercial work
• Demonstrated expertise in social intelligence, social media analytics, and/or media performance data
• Visionary team leader capable of building data products and department growth
• Formalized data/marketing-specific training
• Substantial grasp of social data tools
• Excellent quantitative and research skills and proven data interpretation capabilities
• Exceptional verbal and written communication as well as data visualization skills
• Have a curious mind and a passion for understanding what drives consumers & culture
• Deep experience with advanced analytics concepts (preferred)
• Proven ability to think creatively about data collection, manipulation and application (preferred)
• A vetted track record collaborating with strategy, media, and/or creative teams (preferred)
• Expertise in quantitative and qualitative research methodologies (preferred)
• Leading teams in the development of developing measurement plans and campaign learning agendas (preferred)