Executive Director

Primrose School • Fort Mill, SC

10d • $75,000 - $100,000

About The Position

Primrose School of Fort Mill is seeking a business-minded Executive Director to lead the school, build a high-performing team, and increase enrollment. The school currently serves approximately 52 children and aims to reach 125 children within the next 12 months. This is a hands-on leadership role focused on transforming school performance and achieving measurable results, with performance-based bonus opportunities.

The Executive Director will develop and carry out enrollment-growth strategies, lead and retain educators and school leaders, oversee daily operations and financial performance, ensure compliance with South Carolina licensing requirements and Primrose standards, and strengthen relationships with families and the local community. The role includes setting measurable goals, tracking progress, and addressing challenges proactively. The position offers an annual base salary of $75,000 and a performance bonus of up to $25,000 tied to enrollment growth, retention, team development, family satisfaction, and operational performance. Relocation assistance is available for qualified candidates.

Requirements

• At least 5 years of progressive leadership experience in early childhood education, childcare management, or a related field.
• Demonstrated success in enrollment growth, admissions, sales, or business development.
• Proven ability to lead teams, achieve performance targets, and improve operational results.
• Strong business acumen, communication skills, and relationship-building abilities.
• An energetic, engaging, and accountable leadership style.
• A hands-on approach and determination to achieve ambitious goals.
• Ability to demonstrate past results.

Nice To Haves

• A bachelor's degree is preferred.
• Experience managing a licensed childcare center.
• Familiarity with South Carolina regulations.

Responsibilities

• Develop and execute a strategic enrollment-growth plan using tours, family follow-up, community partnerships, referrals, and local marketing.
• Recruit, coach, and retain educators and school leaders while building a culture of accountability and excellence.
• Manage daily operations, staffing, budgets, and financial performance.
• Ensure compliance with South Carolina licensing requirements and Primrose standards.
• Build strong relationships with families, improve retention, and establish the school as a preferred early education provider in the community.
• Set measurable goals, monitor progress, and proactively address challenges to keep the school on track.

Benefits

• Performance bonus of up to $25,000 annually, tied to enrollment growth, retention, team development, family satisfaction, and operational performance.
• Relocation assistance for qualified candidates.
• Paid time off.
• Professional development and leadership growth opportunities.
• Free uniforms.
• Training and development.
• Employee discounts.
• Flexible schedule.
• Free food and snacks.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed