Executive Director, Brand - VYKAT

Neurocrine Biosciences • San Diego, CA

1d • $261,800 - $357,000

About The Position

This role is responsible for the strategic planning, direction, and leadership of all brand activities and initiatives for VYKAT® XR. The Executive Director will drive the brand team in developing and executing marketing strategies and programs, and collaborate closely with cross-functional partners to ensure successful commercialization in support of business objectives. Neurocrine Biosciences is a leading biopharmaceutical company dedicated to discovering, developing, and commercializing life-changing treatments for patients with under-addressed neurological, psychiatric, endocrine, and immunological disorders. The company's diverse portfolio includes FDA-approved treatments for various conditions, and a robust pipeline. Neurocrine seeks leaders who think strategically, anticipate what's ahead, set clear direction, and build and empower high-performing teams, fostering an environment where people are motivated to do their best work and deliver meaningful, measurable impact.

Requirements

• BS/BA degree in a life science, business, or marketing/advertising AND 17+ years of experience in the pharmaceutical / life sciences industry, preferably in marketing and/or advertising as a brand strategist.
• Experience in commercialization / product launches and building product brand(s) is preferred.
• Master's degree or MBA preferred AND 15+ years of similar experience.
• Extensive previous leadership experiences also required.
• Expert level understanding of the brand development process.
• Strong leadership attributes to generate commitment and constructively resolve issues.
• Must be comfortable leading teams in a fast-paced, consensus style environment; must operate cross-functionally in pursuit of business goals.
• Expertise in commercialization of new products, product launches, and building premium/aspirational product brand(s).
• Ability to lead others in both direct managerial and indirect team roles.
• Demonstrated ability in developing and executing plans, consistent messaging, and brand guidelines.
• Expertise in developing and executing strategic marketing campaigns.
• Demonstrated ability to drive long-term, enterprise-wide marketing efforts with measurable results.
• Excellent communications skills, creative skills, and great instincts to guide brand planning and strategy with flawless execution.
• Acts as a "trusted advisor" across the company and may be recognized as an external expert.
• Provides strategy, vision, and direction regarding issues that may have company-wide impact.
• Requires in-depth knowledge of the functional area, business strategies, and the company’s goals.
• Possesses industry-leading knowledge, specifically in support of rare disease brands.
• Strong organizational and project development skills.
• Proven leadership/influencing skills; can influence the highest levels of the organization; shapes business outcomes.

Nice To Haves

• Master's degree or MBA preferred
• Experience in commercialization / product launches and building product brand(s) is preferred

Responsibilities

• Develops and authorizes implementation of strategic plans for the commercialization team.
• Drives the implementation of new ideas and approaches to ensure successful commercialization of new product.
• Responsible for the development and execution of the brand’s operational plan, including business planning activities, budgeting, strategy, and marketing communications.
• Oversees development and implementation of tactical initiatives through subordinate managers and/or employees.
• Works with forward-thinking ideas or situations across the business, assessing variables, evaluating fundamental issues, and providing direction for major functional areas.
• Anticipates factors that could impact Neurocrine's strategies and its position in the field, providing new or innovative solutions and methods to think beyond existing solutions.
• Provides guidance to senior management on all Brand issues and initiatives.
• Serves as a subject matter expert for the product, market, and treatment landscape.
• Fosters strong partnerships with strategic marketing, medical affairs, market access, sales, legal, regulatory, and other functions to ensure aligned objectives and implementation of brand strategies.
• Leads team in development and implementation of innovative HCP and patient programs platforms, including personal and non-personal programs and peer-to-peer HCP education.
• Drives creation of US HCP & consumer-facing print and digital materials for field use.
• Understands key market trends and competitive environment to drive proactive strategies to maximize brand potential; leverages market insights and research to drive growth and strategic direction.
• Serves as marketing representative on promotional review committee for brand, ensuring timely and efficient review of promotional materials and compliance with all legal, regulatory, ethical, and company guidelines.
• Manages external agencies to ensure successful execution of marketing programs aligned with brand strategic imperatives.
• Manages/controls the brand operating budget.
• Builds relationships with thought leaders, advocacy groups, and local/national organizations as needed to grow industry awareness.
• Ensures compliance with all corporate policies, regulations, and laws.
• Selects, develops, and evaluates personnel to ensure the efficient operation of the function.
• Other duties as assigned.

Benefits

• Retirement savings plan (with company match)
• Paid vacation, holiday and personal days
• Paid caregiver/parental and medical leave
• Health benefits to include medical, prescription drug, dental and vision coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Executive