Events & Partnerships Manager (Jade Leaf Matcha)

Careers with WM Partners' Portfolio Companies

9d•$95,000 - $110,000•Hybrid

About The Position

The Events & Partnerships Manager will bring Jade Leaf Matcha to life through culturally relevant brand partnerships, consumer activations, and shopper marketing programs. Reporting to the Marketing Manager, the role focuses on executing strategic brand collaborations, especially retail product collaborations; coordinating the consumer activation calendar and tentpole events; and supporting shopper marketing programs that improve the brand’s visibility at shelf. Within established brand and budget parameters, the position aims to build awareness and consideration of matcha, strengthen category and brand affinity, introduce Jade Leaf to new audiences and occasions, establish the brand as an authority on quality matcha, and use cross-category collaborations to support retail visibility and secondary placements. The manager identifies and evaluates potential partners; develops and executes collaborations from concept through launch; plans consumer experiences and events; coordinates integrated partner activations; and manages budgets, vendors, agencies, contracts, timelines, and cross-functional workstreams. The role also supports shopper marketing with Sales and tracks program performance and learnings across brand, consumer, and retail measures. The workplace is described as remote–hybrid. Travel and occasional evening or weekend work may be needed for activations, partner meetings, and events.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or equivalent relevant experience.
At least 5 years of experience in brand marketing, partnerships, experiential marketing, shopper marketing, or a related CPG or consumer brand role.
Proven experience developing and executing brand partnerships, collaborations, events, or experiential programs that drive measurable consumer and business impact.
Strong project management skills, including the ability to manage multiple complex cross-functional initiatives, external partners, agencies, budgets, and timelines simultaneously.
Strong strategic and creative judgment, with a passion for culture, consumer trends, food and beverage, wellness, and identifying authentic ways for brands to engage with consumers.
Excellent communication and relationship-building skills, including the ability to influence internal stakeholders and build trusted relationships with external partners.
Comfort working in a fast-paced, entrepreneurial environment.
Willingness to travel and work occasional evenings or weekends as needed for activations, partner meetings, and key events.
US work authorization that does not now or in the future require visa sponsorship.

Nice To Haves

Experience supporting retail displays, point-of-sale materials, secondary merchandising, and retailer-specific programs.
A genuine love of matcha; familiarity with a go-to Jade Leaf order is a bonus.

Responsibilities

Identify, evaluate, and execute high-impact collaborations with complementary brands across food and beverage, wellness, fitness, beauty, fashion, hospitality, entertainment, and lifestyle.
Manage retail product collaborations from partner identification and concept development through commercialization and launch, coordinating with sales, product development, operations, creative, and external partners.
Manage Jade Leaf’s annual consumer activation calendar, including planning and executing tentpole moments such as National Matcha Day.
Plan and execute consumer experiences, including pop-ups, sampling programs, festivals, cultural events, retail activations, café experiences, and other experiential brand moments.
Develop mutually beneficial marketing partnerships that introduce Jade Leaf and the matcha category to new audiences, channels, communities, and consumption occasions.
Manage partner relationships and coordinate integrated activation plans across relevant social, PR, influencer, retail, eCommerce, content, and experiential touchpoints.
Manage program budgets, timelines, agencies, vendors, contracts, and cross-functional workstreams within approved parameters to deliver activations and partnerships on strategy, on budget, and on time.
Track, analyze, and report partnership, activation, and shopper marketing performance across reach, engagement, earned media, trial, retail execution, incremental sales, and brand-building KPIs, and apply learnings to future programs.
Support shopper marketing strategy and execution with Sales, including in-store activations, retail displays, point-of-sale materials, secondary merchandising, and retailer-specific programming.