Events & Partnerships Director

Velocity Restorations • Pensacola, FL

17h • Onsite

About The Position

Velocity is seeking a commercially minded, relationship-driven Events & Experiences Director to develop and execute the company’s events strategy, build strategic partnerships, and deliver premium experiences that support business growth. The role treats events as a business-development tool, with a focus on qualified audiences, meaningful customer relationships, lead generation, revenue opportunities, and owner retention. It owns the annual experiential strategy and calendar across Velocity and Classic Recreations, including launches, trade shows, lifestyle activations, private showcases, and owner events. The Director works closely with Marketing, Sales, the VIP Concierge, Regional Sales Directors, Creative, Digital, PR, and other teams to ensure each event supports shared objectives and KPIs.

The Director leads event concepting, budgeting, vendor management, logistics, communications, and on-site production, and directs agency, vendor, and contract event staff. Responsibilities also include developing year-round owner experiences, building and managing brand partnerships and sponsorships, maintaining event workflows and calendars, and measuring event performance, ROI, leads, revenue, and retention through CRM and post-event reporting. The position reports to the VP of Marketing and has no direct reports.

This is a full-time, onsite role with frequent travel of up to 75%, including evenings and weekends. Work combines office duties with event venues, activations, trade shows, and occasional showroom or shop-floor time. The position involves extended standing and walking, lifting event materials up to 30 pounds, and safely operating a motor vehicle.

A bachelor’s degree in Marketing, Communications, Event Management, or a related field is preferred. The role requires 8–10 years of experience in event management, brand partnerships, or experiential marketing, including ownership of a full events program and exposure to retention or loyalty marketing. Compensation is based on experience and qualifications. Benefits include health, dental, vision, life, disability, and Aflac coverage available after 60 days; a 401(k) with company match after six months at the next enrollment period; paid time off and holidays; company-sponsored events; a tool program; merchandise discounts; and a friendly team environment.

Requirements

• 8–10 years of experience in event management, brand partnerships, or experiential marketing, including ownership of a full events program and exposure to retention or loyalty marketing.
• Proven experience planning and executing large-scale, high-end events from concept to completion.
• Proven track record of owning premium event programs and cultivating strategic brand partnerships with measurable revenue and retention results.
• Retention or loyalty marketing experience, such as owner or member programs, lifecycle journeys, or client experience, with measurable impact on repeat purchases or referrals.
• Strong partnership management, negotiation, and relationship-building skills.
• Executive presence and judgment to host high-net-worth clients, VIPs, and high-profile partners.
• Excellent communication and interpersonal abilities across departments and with high-profile partners.
• Strong organization, multitasking, budgeting, and vendor management capabilities.
• Skill with project management tools such as Basecamp, monday.com, Asana, or similar.
• Hands-on experience with CRM platforms, guest management tools, and reporting systems, including audience segmentation and event attribution.
• Proactive, adaptable, and confident working in fast-paced, evolving environments.
• Ability to travel frequently, up to 75%, including evenings and weekends.
• Ability to stand, walk, or move for extended periods during event setup and production; lift and transport event materials up to 30 pounds; and safely operate a motor vehicle.
• Frequent communication across digital and in-person channels.

Nice To Haves

• Bachelor’s degree in Marketing, Communications, Event Management, or a related field preferred.
• Background in automotive, luxury, lifestyle, or hospitality industries strongly preferred.
• Project management or event production certification is a plus.

Responsibilities

• Own the annual experiential strategy and event calendar across Velocity and Classic Recreations, including launches, trade shows, lifestyle activations, private showcases, and owner events, with acquisition and retention goals.
• Lead event concepting, budgeting, vendor management, logistics, communications, and day-of production from planning through execution; establish a disciplined planning process 120–180 days in advance.
• Direct agency, vendor, and contract event staff and serve as the on-site lead for setup, brand presentation, and guest experience.
• Partner with Creative and Digital teams to create immersive, on-brand experiences and cohesive event environments.
• Oversee event invitations, RSVPs, registration systems, and guest experience flows in partnership with Email/CRM, Sales, and Concierge.
• Develop event recaps with performance, ROI, fully loaded investment costs, and recommendations for future opportunities.
• Partner with the VIP Concierge to build a year-round owner experience program, including private previews, build milestones, delivery moments, owner drives, and invitation-only gatherings.
• Co-own guest strategy with the VIP Concierge and Regional Sales Directors, using CRM data to identify, segment, and prioritize prospects, owners, and VIP clients.
• Design retention-focused event journeys with Email/CRM, including pre-event nurture, on-site data capture, and post-event follow-up handed to Sales within an agreed service level.
• Track owner engagement, attendance, repeat attendance, referrals, upgrades, and repeat purchases, and report their contribution to retention and lifetime value.
• Build and lead a portfolio of brand partnerships and sponsorships aligned with Velocity and Classic Recreations’ customer base and brand positioning.
• Develop partnership pitch decks and outreach strategies; manage partner relationships from negotiation and contracting through activation and performance tracking.
• Create long-term, co-branded opportunities, including partner-hosted owner experiences and exclusive owner benefits, and collaborate with Sales, VIP Concierge, and PR to support awareness, lead generation, owner benefits, and media amplification.
• Partner with the VP of Marketing, CRO, and Performance Marketing Director to set annual experiential priorities aligned with marketing, sales, and retention objectives and KPIs.
• Collaborate with Sales, the VIP Concierge, and Regional Sales Directors to identify event opportunities, support lead-generation and owner-retention initiatives, and meet sales-enablement needs.
• Work with Creative teams on event collateral, signage, photography, and video; coordinate with PR and communications teams to maximize press coverage and storytelling opportunities.
• Maintain consistent pre- and post-event communication and alignment with internal teams.
• Source, evaluate, and manage venues, catering, AV, transportation, staffing, décor, and other vendors; oversee contracts, timelines, and deliverables and maintain a vetted vendor list.
• Negotiate competitive vendor rates while maintaining premium-quality execution and brand standards.
• Own the annual events and partnerships budget, allocate spend across brands based on pipeline and retention impact, track expenses, reconcile invoices, and adhere to approved budgets.
• Define event attribution with the Performance Marketing Director and Sales so events can be tied to leads, sales, and owner retention in CRM.
• Maintain a master events and partnerships calendar and use project management software to track deliverables, timelines, and responsibilities.
• Develop templates for event briefs, run-of-shows, and partnership agreements, and continuously improve processes for execution and cross-team collaboration.
• Deliver scheduled events on time and to brand standards; support measurable growth in event attendance, media coverage, social performance, marketing-qualified leads, sales pipeline, closed revenue, and owner retention.
• Provide post-event recaps for all major events within 10 business days, including ROI analysis and recommendations.
• Adapt quickly, support company-wide priorities when needed, maintain accountability and continuous improvement, and contribute to shop operations in alignment with capabilities, safety standards, and operational objectives.

Benefits

• Health, dental, vision, life, disability, and Aflac coverage available after 60 days.
• 401(k) with company match after six months at the next enrollment period.
• Paid time off and paid holidays.
• Company-sponsored events.
• Tool program.
• Merchandise discounts.
• Friendly team environment. Compensation is based on experience and qualifications.

What This Job Offers

• Job Type: Full-time
• Career Level: Director