Head of Marketing, 0x & Matcha
About The Position
0x is hiring a Head of Marketing to lead the company through its next stage of growth. The role is part of the leadership team, reports directly to the founder and CEO, and owns marketing strategy across 0x APIs, its onchain trading API suite, and Matcha, its consumer DEX aggregator. The position is responsible for developing the narratives and positioning for both brands, strengthening 0x’s presence with cryptonative teams, and expanding the appeal of its APIs to fintechs, enterprises, and institutions. The Head of Marketing will lead and unify a senior marketing team, set priorities, and build a cohesive, high-impact function. This is a player-coach role that combines leadership with hands-on work, including customer conversations, positioning, campaigns, content, and major launches. The role also owns marketing performance and budget, uses market and product data to guide decisions, and partners closely with Sales. Strong overlap with U.S. working hours is required. 0x describes its work environment as supportive and remote, and also has an office in San Francisco for employees in the region.
Requirements
- 8+ years of experience in marketing, including 3+ years leading a marketing function.
- Experience setting company-wide marketing strategy across multiple product lines and shaping distinct positioning and narratives for different audiences.
- Experience marketing technical B2B products, ideally APIs or core infrastructure, as well as consumer products.
- Deep roots in crypto, including experience at a crypto company; uses DeFi products, follows CT, and understands DEXs, aggregators, liquidity providers, wallets, trading apps, and the value of infrastructure such as 0x.
- Track record of building repeatable marketing programs that drove measurable business growth.
- Experience leading senior marketers as a player-coach and bringing them together as a cohesive, focused team.
- Strong overlap with U.S. working hours.
Nice To Haves
- Experience at a DEX, aggregator, or onchain trading infrastructure company.
Responsibilities
- Own marketing strategy across 0x APIs and Matcha, setting long-term plans based on company and product goals, including API adoption and consumer growth for Matcha.
- Refine positioning and narratives for 0x APIs and Matcha; define and maintain clear ideal customer profiles, strengthen cryptonative presence, and expand 0x APIs’ appeal to fintechs, enterprises, and institutions.
- Guide the evolution of both brands, set creative and website direction, and maintain a distinctive, consistent presence across channels.
- Build and scale marketing programs that drive growth, identifying high-leverage opportunities for each product and audience.
- Partner with Sales to generate qualified API demand, align marketing with commercial priorities, and provide content and materials to help win customers.
- Lead the marketing team by setting priorities and ownership, improving and automating processes with AI, coaching and giving constructive feedback to experienced marketers, and managing cross-team requests.
- Produce marketing work directly, including positioning, launch plans, campaigns, and content, and provide additional capacity where needed.
- Own marketing performance and budget, track spend, ROI, and marketing’s contribution to revenue, and keep the company informed on progress.
- Use Dune, DefiLlama, and internal analytics to assess market trends, competitors, and product adoption and guide marketing decisions.
- Join key customer conversations and get directly involved in positioning and major launches.
Benefits
- Equity and ZRX tokens.
- Comprehensive medical, dental, vision, life, and disability insurance for U.S.-based employees; the base plan is fully covered for employees and dependents.
- 401(k) and flexible spending account (FSA) for U.S.-based employees.
- Monthly mobile phone bill, wellness, and pre-tax transportation expenses.
- Covered mental health benefits, including professional therapy sessions.
- Supportive remote work environment.
- Lunch reimbursement for employees worldwide.
- Stipend for remote or work-from-home setup, including headphones and other work gear.
- 12 weeks of paid parental leave.
- Office in San Francisco’s Financial District for employees in the region.
- Flexible vacation.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
