Events Marketing Manager, Growth

Arca

14d•$130,000 - $180,000

About The Position

Arca is hiring a senior individual contributor on its Growth Marketing team to build and own the company’s event marketing program. The role will turn an early, advisor-led seminar effort into a repeatable program that scales across offices, while maintaining a distinctive attendee experience and generating meetings and sustainable pipeline. The initial goal is to reach 100 seminars per year by the end of 2027, while also expanding into webinars, new prospect event formats, and client appreciation experiences. The manager will own event strategy, planning, execution, measurement, budgets, and pipeline targets. This includes managing the seminar marketing partner, working with advisors to improve event delivery and follow-up, piloting new formats, defining and optimizing the event funnel, tracking ROI, and partnering with growth engineering, design, operations, and compliance. The role reports to the Head of Growth and involves approximately 25–50% travel to events, venues, and offices. Arca is a wealth management firm using AI to support advisors and improve client service. The company is Series A, has raised $64 million, and has approximately 80% of its team in technical roles. Most of the team works fully in-office. Arca prefers candidates based in New York City but will consider remote candidates in the US; remote team members, including the role’s direct manager, spend about one week per month onsite.

Requirements

5–8 years of experience in event, field, or experiential marketing, including at least 3 years owning a multi-city or multi-event program end to end.
Demonstrated ownership of pipeline or revenue from events, not just attendance.
Experience managing agencies or vendors against performance targets.
Experience building an events program from zero or rebuilding one at least once.
Ability to model cost per meeting and payback and interpret the event funnel.
Operational precision across contracts, budgets, run-of-show, and managing multiple events at once.
Clear writing and presentation skills, with credibility to coach advisors at varying experience levels.
Comfort with event registration platforms, CRMs, and marketing automation tools.
Willingness to travel approximately 25–50% to events, venues, and offices.
Comfort with ownership, ambiguity, making decisions with incomplete information, and adjusting based on evidence.
Ability to work effectively with engineers and use AI tools in day-to-day work.
Strong judgment and attention to detail in a highly regulated industry.
Collaborative, kind, direct, and low-ego approach to working with a small, tight-knit team.

Nice To Haves

Experience with seminar or event programs in wealth management, insurance, estate planning, or other financial services.
Experience marketing to affluent audiences approaching or in retirement.
Experience in a regulated marketing environment, especially with direct mail.
Based in New York City; Arca will also consider remote candidates in the US.

Responsibilities

Own the seminar calendar across offices and advisors, including geography, ZIP-code targeting, topics, venues, timing, and spacing.
Manage the seminar marketing partner end to end and hold it accountable for audience quality, invitation accuracy, registration, and confirmations.
Evaluate alternatives to the seminar marketing partner and determine which functions may eventually be brought in-house.
Work with advisors to build and improve the seminar playbook, including materials, room setup, presenter preparation, in-room meeting booking, and attendee follow-up.
Coach advisors as presenters and continually improve event quality.
Test and expand webinars for audiences outside Arca’s office footprints.
Lead reinvestment in a client appreciation program using selective experiences that make clients feel valued and offer a natural way to invite a friend.
Pilot new prospecting concepts with advisors and offices, including hosted dinners, community events, and events with referring partners and centers of influence such as estate attorneys and CPAs.
Define and own the event funnel, including registrations, attendance, meetings booked, qualified prospects, and new client business.
Partner with growth engineering on attendance tracking, attendee imports, lead-source accuracy, and event follow-up platform capabilities.
Track event cost, payback, and ROI by event, location, presenter, format, and topic; use results to decide what to scale, change, or stop.
Build business cases for new formats, secure budgets for effective programs, and drive continuous experimentation.
Own the in-room experience and ensure Arca events feel distinctive, valuable, and special.
Partner with design to keep materials consistent across offices and event formats.
Involve compliance at the brief stage so invitations, presentations, and handouts are reviewed before distribution.