Events Marketing Manager

Emburse•Addison, TX

About The Position

The Events Marketing Manager drives the operational planning and execution of Emburse’s event portfolio, including corporate events, field marketing programs, industry tradeshows, partner activations, and webinars. Reporting to the Director, Global Events, this hands-on role delivers experiences that elevate brand visibility, foster prospect and customer engagement, and generate measurable pipeline. The role collaborates across Sales, Demand Generation, Product Marketing, and Creative teams, with responsibility for event logistics, on-site execution, lead capture, and post-event data management and follow-up. The role manages events from initial planning through post-event wrap-up, including in-person, internal, and virtual programs. It oversees vendors, venues, registration and event technology, production logistics, budgets, attendee experience, sales enablement, and performance reporting. The position requires travel of 25%–40% domestically and occasionally internationally, depending on event schedules and business needs. Emburse is unable to offer sponsorship now or in the future.

Requirements

3–5 years of event marketing, field marketing, or corporate event management experience.
Bachelor’s degree in Marketing, Communications, Business, or Event Management, or equivalent practical experience.
Proven ability to manage multiple concurrent programs across formats, including large-scale industry tradeshows, regional field activations, executive dinners, and virtual webinars.
Hands-on working knowledge of Salesforce, marketing automation platforms, and event or webinar platforms.
Strong organizational and project management skills, including maintaining documentation, overseeing vendors, meeting strict timelines, and adapting to changing deadlines.
Experience partnering with go-to-market teams, including Sales, SDRs, Demand Generation, Product Marketing, and Creative, to drive alignment and pipeline impact.
Understanding of lead-capture processes, campaign tracking, data hygiene, and performance reporting to measure event ROI and support prompt sales follow-up.
Excellent written and verbal communication skills, including experience creating event briefs, run-of-show documents, speaker guides, and attendee communications.
Commitment to polished, customer-centric experiences that reflect high brand standards.
Ability and willingness to travel 25%–40% domestically and occasionally internationally based on event schedules and business needs.

Nice To Haves

Experience in a B2B SaaS or technology environment.
Formal coursework or certifications in event or project management.
Working knowledge of marketing automation platforms such as Marketo, HubSpot, or Pardot, and event or webinar platforms such as Zoom, ON24, Bizzabo, or Cvent.

Responsibilities

Manage the full lifecycle of corporate events, industry tradeshows, regional field programs, executive dinners, roadshows, and webinars, from planning through post-event wrap-up.
Oversee event timelines, venue sourcing, vendor coordination, registration platforms, production, shipping and freight, and on-site staff execution.
Assist with production and operational planning for internal events, including annual Sales and Marketing Kickoffs, all-hands meetings, and team gatherings.
Create and maintain project trackers, run-of-show documents, event briefs, and schedules aligned with brand standards and budget constraints.
Collaborate with Sales and SDR teams on target-account lists, pre-event outreach, executive roundtables, and VIP meeting booking.
Develop briefing packets, attendee insights, meeting schedules, and staffing guidelines for executive and sales participants.
Lead webinar operations, including platform configuration, speaker preparation, rehearsals, live-stream moderation, and coordination of promotional campaigns.
Partner with Marketing Operations on event technology, badge scanning, lead capture, and CRM campaign tagging; ensure lead lists are processed and routed promptly.
Coordinate post-event sales follow-up, lead distribution, and on-demand content nurture tracks.
Track event budgets, process invoices, monitor vendor deliverables, identify cost-efficiency opportunities, and mitigate operational risks.
Measure and report event metrics, including attendance, meetings booked, pipeline contribution, and attendee feedback, to identify improvements.
Partner with Creative and Content teams on branded collateral, signage, booth designs, and gifting to deliver a strong attendee experience.