Events & Campaign Marketing Specialist - U.S. Remote

CYPHER LEARNING•Plano, TX

15d•Remote

About The Position

CYPHER Learning is seeking an enthusiastic, execution-oriented Events & Campaign Marketing Specialist for North America. This hands-on role supports regional marketing programs that build awareness, generate demand, and strengthen CYPHER’s market presence. The specialist will coordinate programs from planning through execution, develop customer case studies and testimonials, and support reporting and data analysis to measure performance and improve results. The role covers in-person and virtual events, third-party review programs, analyst relationships, media promotions, customer advocacy, content, social media, email programs, and marketing analytics. The specialist will work closely with the Head of Demand Generation and the global Marketing team to align regional activity with company growth objectives. CYPHER describes its environment as fast-moving, global, remote-first, and startup-like.

Requirements

3–5 years of experience in marketing, including hands-on execution of marketing programs and campaigns.
Experience supporting or managing marketing campaigns, events, email marketing, social media, content, and customer engagement initiatives.
Hands-on experience managing logistics for in-person and virtual events, including vendor coordination, scheduling, setup, execution, and post-event follow-up.
Strong organizational and project management skills, with the ability to manage multiple programs and priorities simultaneously.
Strong analytical skills and experience using marketing data and reporting to evaluate program performance and inform decisions.
Excellent written and verbal communication skills and strong attention to detail.
Strong collaboration skills and ability to work effectively across teams in a global, fast-paced environment.
Adaptability and comfort taking on new responsibilities, shifting priorities, and learning new tools and processes.
Demonstrated experience using AI tools extensively in day-to-day marketing activities, including content development, campaign execution, research, reporting, and workflow optimization.

Nice To Haves

Experience working in SaaS or B2B technology.
Experience in the LMS, EdTech, or education market.
Copywriting or content development experience.

Responsibilities

Plan, coordinate, and execute in-person and virtual events, including vendor coordination, scheduling, timelines, setup, promotion, execution, and post-event follow-up.
Manage regional marketing programs such as third-party review platforms, analyst firm relationships, and media and promotional opportunities; evaluate opportunities and recommend activities based on regional priorities and business needs.
Partner with the Head of Demand Generation to develop and execute programs supporting pipeline generation, engagement, and growth across North America.
Support the development and execution of content and social media programs aligned with broader marketing priorities and regional needs.
Identify and secure customer participation in case studies, testimonials, and other advocacy initiatives, managing development from outreach through completion.
Support the development and execution of email nurture and other email marketing programs, using performance results to recommend optimization.
Analyze marketing and program performance, identify trends, evaluate effectiveness, and recommend improvements based on data and business needs.
Collaborate with the global Marketing team and cross-functional partners to align and effectively execute regional programs.
Perform other duties as assigned.