Event Marketing Manager

Jackson & Coker • Alpharetta, GA

1d

About The Position

Jackson and Coker connects healthcare professionals with hospitals and clinics that need temporary support, helping communities address critical staffing gaps. The Event Marketing Manager, Industry Relations leads the company’s event marketing and industry engagement strategy. The role oversees conferences, experiential programs, and integrated campaigns to strengthen the brand, generate qualified leads, and support business growth.

This position combines strategic planning, creative execution, relationship-building, and performance measurement. It works with business development, recruitment, marketing, leadership, and external partners to align events and campaigns with business priorities. The role also manages event budgets and vendors, develops thought-leadership materials, and evaluates results such as ROI, lead generation, campaign attribution, and audience engagement.

The position is based at a headquarters with onsite amenities, including a gym, pool, sauna, restaurants, Starbucks, and a game room. Travel of up to 30% to 40% is required as business and event needs require.

Requirements

• Bachelor’s degree required; a marketing or related discipline is preferred.
• 6 to 8 years of experience in a marketing role required.
• B2B marketing experience required.
• At least 4 years of experience leading national conferences, field marketing programs, or event marketing initiatives required.
• Experience using an event management platform such as Cvent required.
• Proficient working knowledge of HubSpot and Salesforce for lead capture, campaign tracking, and attribution required.
• Strong event and program management skills, including coordinating multiple events, stakeholders, timelines, and deliverables.
• Experience managing event budgets, vendor performance, expense reconciliation, and ROI measurement.
• Excellent written communication, presentation, and public speaking support skills.
• Strong cross-functional collaboration and relationship management abilities.
• Ability to interpret event performance, lead generation, campaign attribution, and engagement data.
• Strong business acumen and ability to translate organizational priorities into event and marketing strategies.
• Proficiency in Microsoft Office, including tools for presentations, business communications, reporting, and data organization.
• Ability to thrive in a high-volume, deadline-driven environment while managing competing priorities.
• Ability to build trust, communicate clearly across departments and leadership levels, manage multiple priorities and timelines, exercise sound judgment, take ownership, and handle sensitive information and external relationships professionally.
• Candidates who receive a conditional offer may be required to undergo pre-employment drug testing.

Nice To Haves

• Marketing or related discipline degree.
• Marketing experience in the healthcare industry.
• Experience within the healthcare or staffing industry.
• Knowledge of healthcare trends and physician workforce dynamics.

Responsibilities

• Develop and execute national conferences, trade shows, experiential marketing programs, and client and prospect engagement events to support lead generation, brand awareness, and revenue growth.
• Create, implement, and continuously improve digital and offline marketing campaigns supporting business development and recruitment goals and delivering positive ROI.
• Develop marketing activations that strengthen brand recognition, industry awareness, customer engagement, trust, and retention.
• Generate and nurture qualified inbound leads through event promotion, targeted communications, social media, and audience-nurturing strategies.
• Develop speaking abstracts and presentation materials that position Jackson and Coker as an industry expert at conferences and events.
• Cultivate productive partnerships with industry organizations, agencies, vendors, freelancers, and internal stakeholders.
• Manage event budgets, vendor performance, contract deliverables, expense reconciliation, and adherence to approved financial plans.
• Track event ROI, lead generation, campaign attribution, audience engagement, and other KPIs to evaluate effectiveness and inform recommendations.
• Partner with business development, recruitment, marketing, and leadership teams to align event initiatives with broader business priorities.
• Coordinate multiple events, stakeholders, timelines, and deliverables.
• Interpret event performance, lead generation, campaign attribution, and engagement data to evaluate and improve programs.
• Develop persuasive, audience-focused content aligned with brand standards and messaging.
• Travel up to 30% to 40% as business and event needs require.

Benefits

• Free onsite healthcare for the employee and family.
• Childcare and virtual learning support.
• Medical, dental, vision, life insurance, and disability coverage.
• 401(k) with company match.
• Onsite amenities including a gym, pool, sauna, restaurants, Starbucks, and game room.
• Professional growth opportunities across event strategy, integrated marketing, demand generation, analytics, and industry relations.
• Associate-led networks and philanthropic initiatives in an inclusive, mission-driven environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level