Event Marketing Manager

PROTOMIQ LLC•Atlanta, GA

About The Position

The Event Marketing Manager is a strategic go-to-market role responsible for integrating events and field marketing into Protomiq’s demand and pipeline generation, sales, account-based marketing, and brand strategies. This person owns event strategy, execution, and measurement, as well as field marketing programs that support the company’s monthly demand and pipeline generation goals. The role manages a portfolio of industry events and targeted field programs, including trade shows, regional roadshows, executive dinners, roundtables, partner programs, and account-based experiences. It partners closely with Sales and cross-functional marketing teams to align programs with revenue priorities, support customer acquisition and expansion, and accelerate strategic opportunities. The manager also oversees budgets, vendors, sponsorships, logistics, lead capture, follow-up, and performance analysis, using results to refine and scale programs.

Requirements

At least 7 years of experience in B2B event marketing, field marketing, account-based marketing, demand generation, or a related go-to-market role.
Experience managing a large portfolio of external conferences, trade shows, industry events, and field marketing programs.
Demonstrated ability to develop event and field marketing strategies for enterprise or complex B2B sales motions.
Understanding of account-based marketing and how field programs engage buyers, create pipeline, accelerate opportunities, and expand strategic accounts.
Experience developing executive dinners, roundtables, peer forums, regional programs, and other targeted experiences.
Ability to balance strategic planning with detailed, hands-on execution across numerous concurrent programs.
Experience partnering directly with Sales leaders, account executives, business development teams, customer teams, and executives.
Strong financial and analytical skills, including budget management, investment prioritization, performance analysis, and ROI measurement.
Experience negotiating sponsorships, vendor agreements, venues, and event services.
Excellent project management, communication, and stakeholder-influence skills.
Willingness to travel approximately 25%, including occasional evenings and weekends based on the event schedule.

Responsibilities

Own strategy, execution, and measurement for industry events and field marketing programs to drive sales pipeline.
Plan, execute, and measure trade show participation, including large national shows and smaller regional events.
Plan, execute, and measure regional roadshows across territories, from location scouting through post-event follow-up.
Align field programs with revenue growth priorities and support new customer acquisition, customer expansion, and strategic deal acceleration for high-value, competitive opportunities.
Build and refine repeatable event-in-a-box frameworks by segment and use case to promote consistency and scalability.
Build and execute targeted field marketing programs, including executive dinners, regional events, prospect and customer roundtables, partner programs, and account-based experiences.
Track and report event metrics, including demand and pipeline impact.
Manage program execution, including sponsorships, contracts, budgets, vendors, logistics, booth experiences, staffing, promotions, lead capture, and follow-up coordination.
Manage the event and field marketing budget, reallocating investments toward programs with the strongest strategic and financial return.
Conduct post-event analyses and recommend whether programs should be expanded, redesigned, reduced, or eliminated.
Integrate field programs with account-based marketing, Sales outreach, demand generation, customer advocacy, and content marketing.
Coordinate effective pre-event planning and post-event follow-up across Marketing and Sales.
Improve visibility into program performance, audience quality, account engagement, and return on investment.
Manage vendors, sponsorships, timelines, and resources responsibly.