Event Marketing Manager

Fuse, LLC•Winooski, VT

1d•$60,000 - $85,000•Hybrid

About The Position

The Event Marketing Manager develops, plans, and manages experiential marketing activities for client programs. The role includes developing and implementing experiential marketing tactics; project management; activation planning and execution; budget development and tracking; managing marketing assets and equipment; and sourcing and managing field staff, vendors, and independent contractors. The position develops integrated event marketing concepts and prepares planning documents, event plans, staffing plans, playbooks, and premium distribution plans. It coordinates with clients, venues, internal teams, partner agencies, vendors, and event staff to ensure programs are planned and delivered to client expectations. The role also oversees onsite event setup and operations, manages client assets and equipment, monitors event reporting, maintains status reports, and ensures project expenses and reporting are accurate and timely. The position requires frequent travel to event activations and client meetings, with travel expected to be up to 5–10 days per month depending on the event calendar. Events may involve indoor and outdoor physical work and lifting items weighing up to 50 pounds. Fuse offers a hybrid work environment: remote work on Wednesdays and Fridays, with work at the Winooski, Vermont headquarters on Mondays, Tuesdays, and Thursdays. Candidates must be based in or willing to relocate to Vermont within driving distance of the office.

Requirements

Bachelor’s degree in marketing or a related field.
3–6 years of event or experiential marketing experience.
Experience in project management, planning, and execution.
Proficiency in all Microsoft Office programs.
Ability to deliver professional, error-free business documents and project reports.
Strong problem-solving skills and the ability to make quick, effective decisions when faced with unplanned challenges.
Exceptional written and verbal communication skills.
Understanding of the agency process and agency-client relationships.
Strong attention to detail, self-starter mentality, and sense of responsibility.
Willingness to travel frequently for business, including weekends and holidays.
Ability to lift items weighing up to 50 pounds.
Ability to exert physical effort for extended periods.

Nice To Haves

Knowledge of DOT commercial vehicle regulations.
A passion for sports, culture, art, or music.

Responsibilities

Develop integrated and cohesive event marketing concepts for clients based on client briefs, coordinating across Fuse groups and partner agencies as needed.
Prepare timelines and briefs to guide strategic planning, and create detailed event plans, including premium distribution plans, playbooks, and staffing plans, for approval by the EMG Director.
Plan property contract negotiations and maintain communication with event properties to support successful event coordination and meet client expectations.
Build and maintain mutually respectful client relationships through consistent communication, understanding client preferences, and delivering projects to client needs and timelines.
Identify, source, hire, and train staff and vendors; ensure their work is professional and meets campaign and client objectives.
Ensure required hiring paperwork is completed and submitted before employees or vendors begin work.
Coordinate planning meetings and keep staff, vendors, and clients informed about project plans.
Manage the storage, care, inventory, and maintenance of client-owned goods and event group equipment.
Manage and share event presence information among the Events Group, Strategy, Client, and Production, and ensure premiums are organized, inventoried, stored, and allocated according to distribution plans.
Coordinate with venue contacts, staffing agencies, Field Managers, and independent contractors before events to ensure schedules are followed.
Oversee onsite event build teams and ensure presence setups and consumer activities are properly implemented.
Manage onsite organization, crowd flow, staff schedules, and sample and premium distribution; troubleshoot unforeseen issues.
Ensure mobile marketing vehicles have valid registration and insurance cards, and ensure commercial vehicles have electronic logging devices and drivers know how to use them.
Maintain awareness of basic DOT Hours of Service regulations.
Keep project budgets updated, track expenses, maintain projects at or below budget, and proactively address overages or significant savings.
Code detailed reports with appropriate account codes, check and correct errors, and return reports to Fuse Ops within required timeframes.
Monitor event reporting throughout programs to ensure data is captured and recorded, and prepare event reports for clients at appropriate intervals.
Maintain weekly internal and client status reports, present updates in weekly meetings, and respond to client requests in a timely and thorough manner.
Travel frequently to event activations and client meetings, up to 5–10 days per month depending on the event calendar.
Perform other duties as assigned.

Benefits

75% employer-paid medical, dental, and vision insurance for employees and dependents.
Health Savings Account contribution.
Health care opt-out stipend in lieu of employer coverage.
Employer-paid life and disability insurance.
401(k) plan with employer contribution.
Paid parental leave.
Fitness, ski pass, and cell phone stipends.
On-site skate ramp and recreation/fitness room.
Fuse gear closet with outdoor gear available to borrow.
Dog-friendly office.
Winter Wednesdays, with work starting at noon.
Summer Fridays.
12 paid holidays.
15 vacation days to start, plus personal and sick days and a birthday off.
Paid volunteer hours.
Week-long company closure during the last week of the year.
Annual company ski/ride day.
Company happy hours and seasonal outings.