eSales Agent - Global BMW

Sonic Automotive•Atlanta, GA
•$50,000 - $130,000

About The Position

The eSales Agent engages with customers contacting the dealership about purchasing new or pre-owned vehicles. The role focuses on creating a premium customer experience by responding to inquiries promptly, professionally, accurately, and courteously, with the goal of generating sales appointments and bringing customers to the dealership. The agent handles internet inquiries, phone calls, and chats, using lead-management tools and CRM software to manage initial customer engagement. The agent is trained on dealership products and services, current inventory, financing, and incentive programs, and receives ongoing training in customer service, sales tactics, objection handling, and customer relationship development. Compensation is tied to appointment and sales performance. The role reports to the Traffic Manager, if applicable, or the Sales Manager.

Requirements

  • At least 1 year of call center or sales-focused experience.
  • Ability to set priorities, multitask, and achieve goals.
  • Ability to perform in a fast-paced environment.
  • Ability to work as part of a team.
  • Exceptional written and verbal communication skills.
  • Highly proficient verbal phone skills.
  • Ability to establish and maintain strong internal and external relationships.
  • Strong organizational and time-management skills.
  • Adaptability to change.
  • Computer proficiency.
  • Availability to work evenings and weekends.

Responsibilities

  • Answer inbound phone calls, internet inquiries, and chats.
  • Provide guests with timely and relevant responses to address their questions and needs.
  • Facilitate providing guests with pricing and purchasing information.
  • Provide payment options and quotes.
  • Generate sales and acquisition appointments.
  • Manage organizers to stay up to date with follow-up for all active guests.
  • Follow the required outreach cadence for new inquiries.
  • Maintain a thorough understanding of KPIs.
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