eSales Agent - Global BMW

Sonic Automotive•Atlanta, GA

About The Position

The eSales Agent engages with customers contacting the dealership about purchasing new or pre-owned vehicles. The role focuses on generating sales appointments and bringing customers to the dealership by handling internet inquiries, phone calls, and chats while making a positive first impression. The agent provides a premium customer experience by responding promptly, professionally, accurately, and courteously. The role uses lead management tools and CRM software to manage initial guest engagement. The agent is trained on dealership products and services, current inventory, financing, and incentive programs, and receives ongoing training in customer service, sales tactics, objection handling, and customer relationship development. Compensation is tied to appointment and sales performance. The position reports to the Traffic Manager, if applicable, or the Sales Manager.

Requirements

  • Minimum of 1 year of call center or sales-focused experience.
  • Able to set priorities, multitask, and achieve goals.
  • Ability to perform in a fast-paced environment.
  • Ability to work on a team.
  • Exceptional written and verbal communication skills.
  • Highly proficient verbal phone skills.
  • Ability to establish and maintain strong internal and external relationships.
  • Strong organizational and time-management skills.
  • Must be adaptable to change.
  • Proficient using a computer.
  • Evening and weekend schedule availability required.

Responsibilities

  • Answer inbound phone calls, internet inquiries, and chats.
  • Provide guests with timely, relevant responses to address their questions and needs.
  • Facilitate the provision of price and purchasing information.
  • Provide payment options and quotes.
  • Generate sales and acquisition appointments.
  • Manage organizers to keep follow-up with all active guests up to date.
  • Follow the required outreach cadence for new inquiries.
  • Maintain a thorough understanding of KPIs.
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