Enterprise SDR

Knit•New York, NY

About The Position

Knit is hiring an Enterprise Sales Development Representative to scale outbound pipeline generation and help shape its go-to-market motion. The role sits between marketing and sales and works with Marketing leadership, Account Executives, and Client Partners to identify and engage senior insights and research leaders at influential brands. The SDR drives qualified meetings and new opportunities through personalized, account-based outreach and strategic follow-up on marketing programs. The role's stated performance indicators are 10–15 qualified meetings booked per month, 6–8 sales-qualified opportunities created per month, $150K–$250K in sourced pipeline per month, and a 40–50% conversion rate from meeting to opportunity. The position is based at a US-remote-friendly company headquartered in New York City, with standard business hours of Monday through Friday, 9 a.m. to 5 p.m. Eastern. Travel may be needed for conferences and events, depending on the 2027 event plan; Knit also holds one in-person US All Team Summit annually. Knit describes itself as an AI-native research agency that combines AI-native tools and researchers to deliver quantitative and qualitative customer insights. The company recently closed its Series B and has raised more than $60 million to date. Its team is approximately 80 people.

Requirements

Two years of full-time work experience, including at least one year of outbound outreach experience in SDR/BDR, inside sales, recruiting, fundraising, or a similar role.
Comfort with cold calling as a core daily activity, alongside email and LinkedIn outreach.
Strong written communication skills and a track record of concise, personalized outreach to senior-level buyers.
Curiosity about market research and consumer insights, and willingness to learn the industry in depth.

Responsibilities

Execute highly personalized outbound outreach by email, phone, and LinkedIn to enterprise and mid-market insights teams, market researchers, and emerging personas.
Partner with Marketing on account-based campaigns tied to events, content, and product launches.
Follow up on inbound demo requests, webinar attendees, and marketing-qualified accounts within 24 hours.
Conduct discovery to qualify interest, needs, and timing before handing opportunities to Account Executives.
Collaborate with Sales and Marketing to refine ideal customer profile targeting and outbound sequences.
Maintain accurate CRM records and pipeline reporting in Salesforce.
Test and optimize messaging, personalization tactics, and sequencing cadences.
Provide Marketing and Product with feedback on messaging effectiveness, objection trends, and persona insights.
Use or adopt AI-enabled sales tools to streamline research, personalization, and sequencing.