Enterprise SDR

Knit•New York City, NY

11h

About The Position

Knit is hiring an Enterprise Sales Development Representative to scale outbound pipeline generation and help shape its go-to-market motion. The role sits between marketing and sales and works with marketing leadership, Account Executives, and Client Partners to identify and engage senior insights and research leaders at enterprise and mid-market brands. The SDR drives qualified meetings and new opportunities through personalized, account-based outreach and strategic follow-up on marketing programs. The role’s stated performance indicators are 10–15 qualified meetings booked per month, 6–8 sales-qualified opportunities created per month, $150,000–$250,000 in sourced pipeline per month, and a 40–50% conversion rate from meeting to opportunity. Knit is an AI-native research agency that combines AI-native tools and researchers to deliver customer insights. The company has raised more than $60 million and has a team of approximately 80 people. It is headquartered in New York City and is US-remote friendly.

Requirements

At least 2 years of full-time work experience, including at least 1 year of outbound outreach experience in SDR/BDR, inside sales, recruiting, fundraising, or a similar field.
Comfort with cold calling as a core daily activity, alongside email and LinkedIn outreach.
Strong written communication and a track record of concise, personalized outreach to senior-level buyers.
Curiosity about market research and consumer insights, and willingness to learn the industry in depth.

Responsibilities

Execute personalized outbound outreach by email, phone, and LinkedIn to enterprise and mid-market insights teams, market researchers, and emerging personas.
Partner with Marketing on account-based campaigns connected to events, content, and product launches.
Follow up on inbound demo requests, webinar attendees, and marketing-qualified accounts within 24 hours.
Conduct discovery to qualify prospects’ interest, needs, and timing before handing them off to Account Executives.
Collaborate with Sales and Marketing to refine ideal customer profile targeting and outbound sequences.
Maintain accurate CRM records and pipeline reporting in Salesforce.
Test and optimize messaging, personalization tactics, and sequencing cadences.
Provide Marketing and Product with feedback on messaging effectiveness, objection trends, and persona insights.
Use or adopt AI-enabled sales tools to streamline research, personalization, and sequencing.