Enterprise Sales Development Representative (SDR)

Pencil • Namer, NY

2d • Remote

About The Position

Pencil is hiring a Sales Development Representative to support enterprise and mid-market growth for its AI advertising platform. The platform brings together major AI models so creative and marketing teams can produce advertising assets without stitching together separate tools. Pencil serves large brands and is backed by The Brandtech Group.

The SDR will identify and qualify new leads, build pipeline, and schedule meetings and demos for the enterprise and mid-market sales teams. The role focuses on net-new clients and deals starting at $25,000 in annual contract value. It covers global markets, with a focus on the UK and US, and requires the employee to be based in the US Eastern Time Zone. The company describes itself as remote-first, with flexible work-from-home arrangements and access to offices in London and New York, or the option to work anywhere in the employee’s home country.

The role involves consistent outbound prospecting, lead nurturing, qualification against the BANT framework, and close collaboration with sales colleagues. Monthly qualified-lead targets apply, with commission for qualified leads and additional commission for leads that convert to closed-won deals.

Requirements

• At least 1 year of outbound sales development experience selling into enterprise accounts.
• Experience navigating large organizations and engaging multiple stakeholders to secure first meetings with senior buyers.
• Experience in SaaS, tech sales, martech, or creative production, or genuine curiosity about how major brands create and buy advertising.
• Ability to communicate complex ideas simply and confidently in writing and by phone.
• Consistent and disciplined outbound prospecting across calls, email, and LinkedIn.
• Comfort working in a fast-moving environment where processes are still developing, and willingness to help improve them.
• Proficiency with CRM software such as Salesforce and modern prospecting tools.
• Must be based in the US Eastern Time Zone.

Responsibilities

• Identify and connect with potential clients who fit the provided Ideal Customer Profile, focusing on global markets, particularly the UK and US.
• Nurture leads with personalized outreach sequences so prospects who are not ready to buy remain engaged.
• Collaborate with the sales team to qualify leads against the BANT framework and determine effective account engagement approaches.
• Use LinkedIn Sales Navigator, Apollo, and Lusha for prospecting and contact data, and Salesforce to track leads and record relevant information.
• Meet monthly targets for qualified leads.
• Schedule meetings and demos for enterprise and mid-market sales teams.

Benefits

• 25 days of paid time off plus public holidays.
• Remote-first work arrangement, with access to offices in The Shard in London and in New York, or the option to work anywhere in the employee’s home country.
• Health insurance or private medical cover.
• Monthly stipend toward wellness, fitness, and learning and development.
• Enhanced parental leave policies for parents through birth, adoption, or surrogacy.
• Flexible working hours.
• Commission on qualified leads, with additional commission for leads that convert to closed-won deals.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed