Sales Development Representative (SDR)

Permutive•New York, NY
•$75,000 - $85,000•Hybrid

About The Position

Permutive is hiring a Sales Development Representative to generate new business across agencies, brand advertisers, and buy-side platforms. The role opens conversations with prospective customers and builds qualified pipeline for Sales Directors, serving as a link between Marketing and Sales by turning early interest into opportunities. The SDR’s work directly contributes to the Demand Side team’s revenue and growth. The SDR will join a lean, high-performing Demand Side team that helps agencies and advertisers move away from third-party data on the open web by curating and activating audiences built on publisher first-party signals. The role involves close collaboration with Sales Directors and Demand Side leadership, exposure to live deals, and regular feedback. Permutive describes the position as the first step on a defined career path to Sales Director, with opportunities to take on greater responsibility as skills develop. The position uses a hybrid work model. Employees may work from their own productive space or from Permutive’s London (Farringdon) or New York (Union Square) offices. Teams in those locations meet in person at least once a week, and employees attend the company’s Annual Kick Off in person for a week in February.

Requirements

  • Around 1–2 years of experience in sales, business development, or a client-facing role.
  • A proactive, self-starting approach and the ability to work independently and collaboratively.
  • Resilience when facing rejection, with the ability to maintain momentum and high standards.
  • Comfort working in a goal-oriented, accountable sales environment and taking ownership of results.
  • Comfort with ambiguity in a fast-changing environment.
  • Ability to work without close management while actively seeking coaching and mentoring.
  • An entrepreneurial, ownership-oriented approach, including spotting opportunities and trying new approaches.

Nice To Haves

  • Experience in Media or AdTech.
  • Genuine interest in how agencies, brands, and programmatic buying work.
  • Exposure to programmatic advertising, DSPs, or audience data.

Responsibilities

  • Research and map target accounts across agencies, holding groups, brand advertisers, and buy-side platforms, and generate qualified opportunities for Sales Directors.
  • Maintain a high volume of quality activity to create new business.
  • Support Permutive’s presence at industry conferences, events, and networking sessions, and build a professional network.
  • Follow up promptly on warm leads from marketing and events, prospect into new accounts, and re-engage dormant accounts.
  • Uncover agencies’ and end clients’ business needs, qualify opportunities against a clear framework, and hand them over with actionable context for a Sales Director.
  • Learn the company’s audience curation and activation offering well enough to discuss audiences, data, and privacy credibly.
  • Share market feedback with Sales, Marketing, and Product to help improve messaging.
  • Partner with Marketing and Demand Side leadership to plan and run targeted outreach campaigns into priority agencies and brands.

Benefits

  • Hybrid work model with the option to work from a productive personal space or the London or New York offices.
  • A defined career path to Sales Director, with clear milestones, hands-on coaching, and exposure to live deals.
  • Uncapped earning potential, with an example OTE of around $135,500 at 100% of target for an SDR with an $85,000 base salary.
  • Company Annual Kick Off held in person for a week in February.
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