Enterprise Marketing Manager

Association for Talent Development (ATD)•Alexandria, VA

4d•Hybrid

About The Position

As an Enterprise Marketing Manager at ATD, you will report to the Director Marketing, Global & Enterprise, supporting the entirety of ATD’s Enterprise Solutions products and programs, including Enterprise Membership, Team Training Courses, Conferences, Certification, and other team-focused products. In this position, you will be working closely with the marketing team as well as the ATD Enterprise Solutions (sales) Team. This person will be responsible for all Enterprise lead gen activity, nurturing campaigns to qualify leads, and end-to-end understanding and improvement of the lead through close stream. About ATD The Association for Talent Development (ATD) is the premier membership organization for professionals in the learning and talent development field. Our mission is to create a world that works better by empowering professionals to develop talent in the workplace. Through training programs, membership, globally recognized certifications and events, we support individuals and organizations in talent development to perform at the highest level.

Requirements

Bachelor’s degree in Business or Marketing or equivalent relevant experience is required
5+ years of marketing experience
Comfort learning new technology and working in different technology platforms, CRM, CMS, Email Platforms, AMS
Strong B2B marketing background, sales enablement experience as well is preferred
Digital and traditional channel marketing experience, including experience email marketing through marketing automation platforms and CRM
Experience with digital and traditional marketing channels
Copywriting for marketing materials, specifically emails and websites
Understanding of audience segmentation and messaging for senior leader decision makers
Excellent time and project management skills, including the ability to manage multiple projects, deadlines, and responsibilities simultaneously
An eagerness and willingness to learn and grow in your profession

Responsibilities

Manage email marketing strategy and promotion, with audience segmentation, tailored messaging, and high-quality email design
Develop campaign strategy for social media and new channels
Develop and monitor lead gen forms and relative impacts on sales
Write concise and powerful marketing copy for emails, website, social media ads, and other online or print communications as needed
Partner with the Enterprise Solutions team to monitor lead effectiveness, identify new audiences and opportunities, understand the full lead lifecycle, and develop strategies to re-nurture leads that do not convert
Collaborate with internal stakeholders to ensure marketing messages are accurate, relevant, and up to date
Develop product proposals for the Enterprise Solutions team (Account Executives) as needed
Coordinate with in-house graphic designers to develop graphics for website, email, digital ads, social media, promotional videos, brochures, and more
Write Outreach sequences for the sales team as an extension to the marketing activity to move leads down the funnel
Report regularly on results

Benefits

Medical, dental, and vision benefits
Paid Time Off (PTO, Personal Days, Sick Time, Sabbaticals, Learning Hours)
403(b) plan options with 6% company match and immediate vesting on employee contributions
Flexible Spending and Health Savings accounts
Unlimited Professional Development through ATD (classes, certifications, resources, etc.)
Wellness library and events (virtual and in-person)
On-site gym
Basic and supplemental life insurance coverages
Accident, critical illness, and hospital indemnity
Company paid Teladoc visits
New parent benefits
Short- and long-term disability
Employee discount program (Tickets at Work, Verizon, Hertz, and more)
Pet insurance