Enterprise Marketing and Communications Technology Manager

Medical University of South Carolina • Charleston, SC

2d

About The Position

The Office of Communications and Marketing (OCM) at MUSC is seeking a proactive, forward-thinking, and technically savvy Marketing Technology (MarTech) Manager. This manager will lead the day-to-day advancement and execution of OCM's marketing and communications technology roadmap and capabilities to support MUSC Health. In the near term, the MarTech Manager will partner closely with OCM leaders and external vendors to optimize our existing capabilities to improve targeting, campaign effectiveness, operational efficiency, automated reporting, and measurable business outcomes. Over time, the Manager will shape and execute a multi-year roadmap to mature OCM’s marketing technology capabilities.

Requirements

• Bachelor's degree or equivalent experience.
• 5+ years in marketing technology, CRM, marketing operations, analytics, digital transformation, or related disciplines.
• Experience evaluating, implementing, and optimizing MarTech platforms and vendor relationships.
• Demonstrated curiosity and aptitude for AI, automation, customer data, analytics, and marketing measurement.
• Strong communication, stakeholder management, and cross-functional leadership skills.
• Working knowledge of data privacy and compliance considerations.

Nice To Haves

• Healthcare experience
• CRM/EMR integration experience
• Ability to translate business strategy and requirements into technology-enabled solutions.

Responsibilities

• Serve as OCM's lead advisor for marketing technology, customer data, CRM enablement, artificial intelligence, analytics, and digital innovation.
• Execute and continuously evolve OCM's MarTech roadmap to advance personalization, automation, audience engagement, measurement, and organizational growth.
• Optimize and integrate OCM's current marketing technology ecosystem, identifying opportunities to improve capabilities, workflows, adoption, and business outcomes.
• Partner with marketing, analytics, technology, security, privacy, and enterprise stakeholders to deliver scalable, compliant, and effective MarTech solutions.
• Evaluate and recommend emerging technologies, including AI-enabled capabilities, that improve marketing effectiveness, operational efficiency, and customer experience.
• Manage relationships with MarTech vendors and agency partners, providing oversight, capability planning, performance management, and investment recommendations.
• Translate business and marketing objectives into practical technology solutions that create measurable value for the organization.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level