Enterprise Brand Manager

Nestle Operational Services Worldwide SA•Solon, OH

8d•$120,000 - $140,000

About The Position

The Enterprise Brand Manager is responsible for shaping how Nestlé Professional shows up in the marketplace—across brand identity, reputation, storytelling, public relations, and industry events. This role sits at the intersection of brand strategy, corporate communications, and experiential marketing, serving as a critical connector across the organization. From building a unified master brand to orchestrating high-impact trade shows and managing external communications, this role ensures Nestlé Professional delivers: Unforgettable Communications, Unmissable Visibility. The Enterprise Brand Manager partners closely with Marketing, Sales, Culinary, Category, Digital, Insights, and Corporate Communications teams to drive a cohesive and impactful market presence.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred)
8–12+ years of experience in brand management, communications/PR, experiential marketing, or integrated marketing
B2B or foodservice industry experience preferred
Proven success leading large-scale events and experiential activations
Strong experience in brand strategy, messaging development, and enterprise-level storytelling
Experience partnering with Corporate Communications on PR and external communications
Demonstrated ability to develop insight-led strategies with measurable outcomes
Strong analytical skills and ability to translate insights into action
Experience working in a matrixed organization with strong cross-functional influence
Excellent written, verbal, and visual communication skills with strong executive presence
Highly organized with strong project management capabilities and ability to manage multiple priorities

Nice To Haves

Master’s degree preferred

Responsibilities

Define and steward enterprise brand strategy, including brand architecture, positioning, tone of voice, and visual identity across Culinary, Coffee, and Channels
Build and maintain cohesive portfolio storytelling and messaging frameworks that unify cross-category narratives and value propositions
Lead enterprise-level campaigns and engagement platforms that elevate the brand and drive operator demand
Integrate brand strategy into commercial execution across customer presentations, menus, digital platforms, and innovation initiatives
Shape long-term brand equity by defining a multi-year roadmap and ensuring alignment with Innovation, R&D, and Category teams
Develop and execute external communications and PR strategy in partnership with Corporate Communications
Create executive messaging, media materials, and communication plans supporting innovation, partnerships, and key business moments
Support reputation and issues management in collaboration with leadership, Quality, and Corporate Communications teams
Elevate executive visibility and thought leadership through industry events, panels, and external communications
Lead end-to-end event strategy and planning for trade shows and key industry engagements
Align cross-functional teams on product prioritization, storytelling, and customer experience design
Drive best-in-class brand experiences, ensuring consistency with global brand standards
Design operator engagement journeys that generate qualified leads and support commercial pipelines
Analyze post-event performance, delivering insights on ROI, engagement, and optimization opportunities