Brand Manager

Kobrand Corporation•Purchase, NY

1d•$90,000 - $100,000•Onsite

About The Position

We are looking for an experienced Brand Manager to develop and execute strategies that drive growth across a portfolio of premium brands. This position combines brand building, supplier partnership management, and data-driven decision-making to enhance market presence and business performance. The successful candidate will collaborate across teams to deliver impactful marketing programs and achieve brand objectives.

Requirements

Bachelor’s degree required
Experience in brand management with alcohol beverage preferred; CPG experience with a demonstrated wine interest will be considered
Superior analytical skills with strong financial/business acumen
Excellent verbal and written communication/presentation skills
Ability to work independently with high internal motivation
Willingness to travel and participate in after-hours brand events
Strong computer skills are a MUST (Excel, Outlook, Word, PowerPoint)

Nice To Haves

MBA preferred but not required

Responsibilities

Lead comprehensive brand analysis to assess market position, competitive landscape, and growth opportunities
Define and evolve brand positioning and architecture
Own annual brand planning process, including development, cross-functional alignment, briefing, and execution
Develop clear and effective creative briefs aligned with brand strategy; lead relationships with PR, creative, and social media agencies
Serve as primary day-to-day contact for supplier partners, including family-owned brands and international producers
Manage forecasting and order planning in partnership with supply chain and suppliers to ensure consistent product availability
Monitor inventory levels, depletion trends, and lead times to pro-actively identify and mitigate supply risks
Deliver regular performance reporting to suppliers, including sales, distribution, and program effectiveness insights
Leverage syndicated and internal data sources to analyze market trends, pricing, distribution, and competitive dynamics
Monitor brand and SKU performance using internal tools, including sales, distribution, promotional effectiveness, and reorder rates
Own brand P&L and understand financial drivers to inform pricing, investment, and growth decisions
Develop and manage annual brand budgets aligned to strategic priorities and ROI expectations
Develop and execute integrated 360° marketing campaigns across digital, traditional, trade, and experiential channels
Plan and execute events (local, regional, national) that bring brand positioning to life for consumers and trade
Oversee development and deployment of POS and in-market tools in collaboration with creative teams and agencies
Collaborate cross-functionally with sales, finance, and supplier partners to ensure alignment and execution excellence