Brand Manager
About The Position
The Brand Manager is responsible for leading and growing The Good Crisp Company’s brand presence across all consumer touchpoints. This role ensures the brand shows up consistently, compellingly, and in a way that drives both awareness and conversion across retail, digital, and e-commerce channels. This position blends strategic thinking with hands-on execution, owning key brand initiatives including innovation launches, campaigns, experiential marketing, messaging, and day-to-day brand management. The Brand Manager partners cross-functionally to bring the brand to life in a way that is relevant playful, and rooted in great taste and high-quality ingredients.
Requirements
- 8+ years of experience in brand management, marketing, or product marketing, ideally within CPG, food & beverage, or consumer goods
- Proven experience developing and executing brand strategies across multiple channels (retail, digital, social, e-commerce)
- Experience leading product launches and innovation from concept to market
- Strong understanding of consumer insights, positioning, and messaging development
- Experience working cross-functionally with Sales, Design, Operations, and E-commerce teams
- Strong analytical skills, with the ability to translate data into actionable insights
- Ability to manage multiple projects in a fast-paced, high-growth environment
Nice To Haves
- Experience managing agencies or external partners is a plus
Responsibilities
- Own The Good Crisp Company’s brand strategy across all channels, ensuring consistency and clarity in how the brand shows up across packaging, retail, digital, social, and e-commerce
- Translate brand strategy into impactful campaigns and storytelling
- Develop and execute brand campaigns that drive awareness, trial, and loyalty
- Lead brand management for new product launches and innovation
- Partner cross-functionally to bring new products to market, including positioning, messaging, packaging input, and go-to-market plans
- Own product positioning, messaging, and reasons to believe (RTBs)
- Ensure clear, differentiated, and compelling communication across all SKUs and platforms
- Partner with Design to bring the brand to life visually
- Provide clear briefs and direction to ensure creative aligns with brand strategy and business goals
- Collaborate with Sales and Shopper Marketing to support development of retail programs, merchandising strategies, and customer-specific initiatives that drive conversion
- Oversee brand presence across digital and e-commerce platforms, building consistency and effectiveness across website, Amazon, and paid/owned digital channels
- Leverage data and insights to evaluate campaigns, innovation, and brand health, adjusting strategies accordingly
- Coordinate across Marketing, Sales, Ops, and E-comm teams to ensure projects are delivered on time and at a high level
- Bring to life experiential marketing ideas
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
